Apple Is A Company 's Competitive Edge

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Much of Apple’s success has been attributed to Jobs. With a unique ability to visualize innovative product designs and predict what people would like to have, Jobs was known to be obsessive about process and detail. However, his influence and his presence in the whole company made a hard struggle on Apple by the time of his another leave for medical reasons. This additional challenge for Apple started when Jobs handed in the role of control to Timothy D. Cook, the current COO with a prior announcement. Jobs will be difficult to replace, since it is considered that no other person at Apple has had the experience of founding the company, being asked to leave the company, and returning years later to save it from bankruptcy just like Jobs was. But then, although the challenge soon to be faced was getting harder, several analysts are confident that Apple will survive the loss.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple is a technology leader with its innovation, and it reflects all of its unique products. The company understands consumers’ need, and its clever marketing strategies continuously developed the wide product lines and advanced the competitors in its dynamic industry. This paper will analyze the strengths and opportunities that the company can utilize to the marketplace, and weaknesses and threats that the company faces and has to overcome in order to survive and succeed. Also, it will focus on how the company targets and appeals its customers and the various business environments that can have an impact on the future of the company.

Apple experienced a significant spike in advertising expenditures that correlated with the release of the new iPhone and iPad products in 2010. Nevertheless, Apple’s spending on advertisement never topped one percent of total sales. Furthermore, Apple spent only 0.6% of total sales on advertising compared to Samsung’s 2.3% of total sales spent. Despite the refined marketing and advertising expenditures, Apple’s 2012 earnings grew by $48.2 billion, a 45% increase from 2011, compared to Samsung’s earnings growth of 21.9% (SMInsights, 2014). Thus, Apple was able to achieve the best return from marketing and advertising spending in the industry. Apple’s advertising money is spent more effectively than its direct competition and provides greater returns in terms of revenue, brand value, and recognition. In doing so, Apple creates a competitive advantage that has proven very difficult to match.

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Tim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie & Baldwin, 2015). This case study is going to discuss the case facts and root of the problem, analysis and decision making, action planning, and measurements of the ideas.

Apple has been one of the most successful companies worldwide in designing, manufacturing and selling desktop and notebook computers, portable digital music players and iPhones for the last couple of years.

Apple is known as one of the best companies in the world. It is not surprising that Forbes has named the firm the most admired company in the world for four straight years. This is admiration both from the business world and from consumers who buy the amazing products Apple has developed. The business itself has been a model of efficiency and innovation, taking some of the most innovative electronic products ever to market and forcing the rest of the electronics manufacturing world to follows its lead. It is also a company that went from almost closing its doors to the level it now maintains in just a few short years. Consumers are clamoring for new and better products and Apple executives are always happy to oblige. With is stable of i-products, Apple has become one of the best known and most beloved companies around the world, and there seems to be no end to the types of products that the company can design and the further accolades the company can accumulate.

This is the paper for course where we are discussing about the Apple Inc. publicly traded company in NASDAQ, This paper deals about the SWOT analysis of Apple and matching its Weakness to opportunities and Drawing potters five forces and finding out the apple position in each force and the way apple do the international trade and how the leadership changed the apple Inc. and figuring out the competitor advantages and recommending how apple need to over them and lastly discussing about the financial report for the past years .

Over the years of the company’s existence, Apple has built for itself a strong and powerful reputation within the personal computer and consumer

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.