Apple Maps Case

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Apple Maps Case

Apple Inc is a multinational company headquarter in Cupertino, California. Apple Inc was founde on April 1, 1976, and incorporated as Apple Computer Inc. On January 3, 1977. The word “computer” was removed from its name on January 9, 2007. Apple Inc designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Famous product from Apple that use an maps application is iPhone, but the maps
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The national park is 43 miles away from their desires destination. There is no water supply within the park and the temperatures can reach as high as 46 degrees celcius.

The reason why Apple Maps failed is because they try to compete directly with google maps that already have a good database on their Google Maps. Apple aware of their competitor since 2007 when they first use Google Maps on the first generation iPhone. When Google launched its open handset alliance to take android into direct competition with Apple, the previous CEO Steve Jobs only watched all of this, he decided to pass on moving big into Maps back then. After the Google Maps getting stronger and stronger and year after year, more iPhone users helped the Google to improve the Google Maps experience.

Apple was to late before Steve Jobs died to realize how strategically important Maps were for Apple. When they realize they try to acquisitions and patent filing toward about 24 maps oriented companies such as TomTom, C3, and Poly 9 but these companies are “C-grade suppliers” of a map data. Not only because of they lack in data, they also lack in the huan resource to build the good Maps application, Aple only have a small team of human being behind their Maps project. Their competitor Google Maps have 7000 people that working on their mapping. This is a big different in termof human resources.

The biggest
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