Apple Marketing and American Materialism

1524 WordsOct 26, 20127 Pages
Allison Hoehn English 106 Professor Cudden 4/27/10 Apple Marketing and American Materialism Materialism isn’t necessarily a bad thing for society. According to an article in the Journal of Consumer Research, “Previous research finds that high levels of material values are negatively associated with subjective well‐being. However, relatively little is known about the relationship between materialism and well‐being within the broader context of an individual’s value system” (Burroughs 348). As Americans of the 21st century, we believe that consuming material goods and services will make us happy. This is perceived negatively by society, but since this increase in consumerism is fairly recent, it is hard to make conclusions on why this…show more content…
The words “iPad is here” are in bolded letters and a big picture of the product is shown when consumers go to the Apple company website. The iPad is stated to be “a magical and revolutionary product at an unbelievable price starting at $499” (Apple). Apple wants it customers to think that this is the best new product out there, so they also have guided tours and a list of features showing what the iPad has to offer. It also states on the website that it is “the best way to experience the web, mail, photos, and video hands down” (Apple). There are apps built into the device to take advantage of the large touch screen and basically anything can be done on the iPad. It is basically a combination of a mobile phone and laptop and Apple hopes to “define the future of mobile media and computing devices” (Apple). Apple’s goal is to have this product be as huge as the iPod and iPhone. Launch of iPad Received Mixed Reviews When the iPad first came on to the market over 300,000 were sold in the US and iPad users downloaded over one million apps from the App Store and over 250,000 ebooks from the iBookstore during the first day (Apple). Based on this, the launch of the iPad seems to be pretty successful. New York Times claims there are problems with the iPad, but we don’t need anyone to tell us that. Anyone familiar with technology has long known that any new product is bound to have flaws. Here is a list of some from an iPad review by
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