Apple Martin Luther King Essay

Decent Essays
The nature of the universe is that it is not at all a random universe, but instead, is driven by people’s believes. Everything has its own cause or purpose for its existence. Things that has a favorable cause or meet the demand and satisfy people will more likely to survive and grow in comparison with the others. Sinek gives three examples of Apple, Martin Luther King and Wright brothers to prove his point. He mentions that though they have the same aspects and conditions as others, what makes them different is that “they all think, act and communicate the exact same way. And it's the complete opposite to everyone else”. Because they think inside out, which is focusing on why they do that to attract people and even drive the world the way they…show more content…
In another way, “people don't buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe”. The example of the commercial advertising of Apple versus other competitors really reflects this statement. Just a change in the message of the product from the company can eventually impact the attitude of the customers and their decision of buying the product. If we do not see why we should one product although we see all its outstanding features, we just “don’t feel right” and are not persuaded enough to purchase it. Thus, a successful company or people know clearly their purpose and strongly believe what makes them do that can influence other people’s thought and believes. Thus, human beings are likely to prefer things that match their expectation and values or believes. They choose to follow those that they believe are right because they see themselves in those things. For instance, in Sinek’s talk, numerous people showed up to hear Dr. King speak despite no invitation since “they showed up for themselves. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August”. In addition, Sinek uses biological structure of a human brain to explain the correlation between the human feelings and behaviors like decision-making to prove why we need to “feel right” to be persuaded in doing
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