Apple Mission Statement

Apple’s goal is mainly on generating creative ideas that focus on products that are different and those that will lead to sales and customer brand loyalty.

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

To sell products to customers who have not yet experienced any apple products or never bought them and would like to help them feel the experience. To provide the products that are hassle free and will not disappoint the customer so they are put off products from apple and so they can have enjoyment in using the apple products as well. To become the leading mobile market in the world and by doing this they can develop products that will take technology to a whole new level. To launch new products that will intrigue their loyal customers and make them want to buy it at a good price

To determine the alignment between the stated values of Apple Inc. and their actual plans and actions we first need to review their mission and vision statement. According to "Investor Relations: Frequently Asked Questions" (2013), Apple’s mission statement is " Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple

It has been noted for years Apple doesn’t appear to have an official Mission or Vision Statement. Google searches produce only quotes from executives and speculation but the following is a quote from Tim Cook regarding Apple’s business philosophy found Alvin Alexander’s blog at alvinalexander.com dated May 5, 2015:

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

This is a daunting question and I have had to think long and hard about how I can answer it with examples of some of my best work. Throughout my professional life as an interpreter/guide/educator, a “site” is typically defined as the location of a significant event and an “event” is defined as an important, organized occurrence involving several people. This left me to determine what makes any particular organized event significant. The answer was simple - the event furthers the mission of my employer. It is in this context that I present some of my experiences.

Apple Inc's mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and internet offerings' Ebben (2005) provides that a mission statement indicates a company's business strategy and that it is

Apple’s strategy has evolved as technology does. At the beginning, Apple focused on the computer industry

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Setting goals and objectives are important for the success of an organization. A goal is an endeavor directed to a specific purpose while an objective is the action intended to be achieved by once efforts. The targets are important since they drive an individual forward while creating a sense of accountability and focus in them. The Apple Corporation is a multinational company founded in 1976 that deals with designing, developing and sale of electronics. It has recently embraced the latest trends in Information Technology (IT) such as computer accessories and online shopping software. It is well known for I-phones and Mac brand of computers.

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

This paper aims to highlight and discuss the major challenges and opportunities which Apple Inc. faces while bringing innovation in the four primary areas of its business operations; including product innovation, process innovation, marketing innovation, and organizational innovation. The major focus of the paper is towards discussing the combination of all these processes which this organization follows and the major challenges which it faces in the course of its innovation or change strategies. The paper concludes by summarizing the importance of innovation for Apple Inc. in the light of the whole discussion.