Apple Music Argumentative Essay

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

When wanting to listen to a song today, one no longer has to buy or download a physical copy. In today’s world, streaming has become one of the top ways of retrieving music content. This major change has led to a profound shift for the music industry and its artists. It has developed a continuous conflict that affects the way music is distributed and how artists make a living. Listeners stream music electronically through their computers, phones, cars, and more. Most of these streaming platforms allow for the content to be free, which directs to the question of whether music should be free or not. Streaming is a topic that has presented itself to be a valid issue on whether it ultimately hurts or helps artists and their careers. Streaming has both pros and cons, but in order to aim to figure a possible solution there needs to an examination of the history of the issue, a proper analysis of both sides, and evaluating its importance.

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

Though rap started out as a force for positive social change, popular subgenres of hip-hop such as "gangsta rap" have since eroded much of the art form's value to society. Impressionable young people are negatively affected by rappers' obsession with guns, drugs, sex, and material possessions. Since record companies do not seem to care about negative content as long as it sells albums, parents should assume a greater role in regulating their children's listening habits. Hip-Hop is the proclamation that young people are independent and intolerant of what they consider to be adult society, which they frequently view as hypocritical.

1. Provide an argument for why a variable pricing policy might increase the sales revenue from Apple’s Music Store (compared to the flat pricing policy).

Starting in the year 1999, a company called Napster opened up a whole new world to the Internet where every song ever made was instantly available to you on your computer for free. It was created by an 18-year-old Northeastern University student named Shawn Fanning. Napster transformed personal computers into servers that shared mp3 files all across the Internet (Mayer, 2008). It became popular very quickly because exchanging mp3 files freely and having any music desired right at your fingertips had never been possible before. However, this program that provided the privilege of having free instant music to download did not last long, it was shut down after just two years by

Neil Young once said, “Rock and roll is here to stay”. In the mid-1950s, rock and roll began emerging in the United States. In the early stages, rock and roll created many controversies and did not gain large popularity quickly. However, rock and roll continued to push forward, develop, and overcome many of the controversies against it. Like Young said, “Rock and roll is here to stay” and it was not going to go away quietly. Censorship is “the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security” (Oxford). During the rock and roll era, examples of censorship were easy to find. It all started with Elvis Presley and his dances moves, then moving on to the increase of suggestive songs.

3-4). While these statistics provide a look into the numerical growth of the streaming industry, it is also important to discuss the power that these streaming services have generated—over both the music industry and over established/aspiring artists. Subscriptions are on the rise, having increased significantly over the past ten years, but as is the amount of users streaming music on a free-trial or ad-supported basis—ultimately undercutting the music industry and artists alike. Blewett and Gollogly (2017) elaborate on this point, stating that, by the end of 2016, paid music streaming subscriptions drove a revenue growth of 60.4%—this growth more than offsetting a “20.5% decline in downloads” and a “7.6% decline in physical revenue” (Blewett & Gollogly, 2017, para. 4). Moreover, Borja and Dieringer (2016) explore the concept of streaming even further in their academic article, positing that the decline in paid digital downloads may be a direct result of streaming—as, music streaming can be perceived as a “complement” for music piracy, in which listeners can freely sample music to pirate later on (Borja & Dieringer, 2016, p. 1). The authors also suggest that streaming can provide a “venue for discovering and listening to new releases”; and after completing their 1052 surveys, conclude that streaming increased the likelihood of piracy by

The "business side of music is struggling to generate enough revenue because of the new technology" ("How the Internet Changed Music."). "Most of the people who are part of making a record are paid in royalties, and anytime music changes hands without money being involved, those royalties can’t be paid—which is why so much has been done in recent years to try and reduce music piracy"("How The Internet Changed Music."). iTunes and Amazon has helped by offering cheap downloads for single songs, which allows the customer to only purchase songs they like rather than the entire album ("How the Internet Changed Music."). Spotify and Pandora, who offer either ad-based or paid subscription streaming of their music libraries, are Internet radio stations which have also helped with the piracy problem ("How The Internet Changed

Many people believe that the arts, specifically music programs, hold no beneficial value to students other than for an extracurricular activity. Others believe that having these programs within our schools, only takes away from instructional time. However, research has shown that music education, and exposure to music in general, provides great benefits and values to the adolescents that are involved in said programs (“Music Matters”). Participation in music programs promotes the advancement of academic scores and sets students on the path to success later in life. Furthermore, these programs, be it instrumental or vocal, provide an outlet for adolescents to express themselves and have truly lasting implications on their global development. Notwithstanding all of the pleasure and self-confidence gained through participation in music programs, music education may provide important benefits towards students’ academics by improving their concentration levels and cultivating higher order thinking skills that may increase academic achievement.

The Tidal article displays the rivalry between companies like Spotify and Apple music exposing 1 out of 5 of Porters Five Forces of Competition. Before Jay-Z purchased Tidal the company was started by Kjarten Slette and Thomas Walle hoping to be a part of the change in the evolution of how you receive music. The start-up company confessed the things they struggled with due to not being aware of the market they entered. Tidal received more attention than after the purchase from rap superstar Jay-Z. One of the first fails the former owners discussed was the brand’s name. The company strived to be comparable to Spotify with over 100 million users but the new company was only popular in the Asian, Europe, and Scandinavian markets. Slettle and Walle

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.

Their vision is thus to provide music for every moment. To become the number one operating system for the music of the future, and to attract more users to their premium services in order to generate more profit.

Music. It’s different to everyone, even if everyone happened to be listening to the same thing. There are health and emotional benefits that come with playing an instrument. It’s so important that every student gets a musical education because knowing an instrument is comparable to you exercising a muscle; music is exercising the brain! The auditory cortex is working hard to process the sound, while the nucleus accumbers, amygdala, and cerebellum are working hard to make you feel. Oh, and you know when you know your favorite part of the song is coming up? Well, that’s when your prefrontal cortex is being activated and is getting anxious (“This is Your Brain on Music” by Knowing Neurons). Being involved in music helps students do better in other subjects. Our brain works harder when we play music, and it increases IQ and improves spatial-temporal skills, which is when students can see elements that should go together, which improves math skills (PBS Parents, “The Benefits of Music Education”). Music affects everyone, reading this might help you realize the beauty of music, learn how it affected me meticulously, and other things about music education.