Apple Organizational Analysis

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APPLE INC.

Introduction

Apple Inc. is an American multinational corporation headquartered in California. It designs, develops and sells consumer electronics, computer software and personal computers. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne.
Strategy

Apple’s strategy has always revolved around innovation and creating a high-performance culture, through which it achieves and sustains its competitive advantage.
MISSION STATEMENT
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
VISION STATEMENT
“Apple is committed
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Innovation

The Boston Consulting Group has ranked Apple as the world’s most innovative company – every year since 2005. Apple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. Innovation drives the growth of the company and is its key competitive advantage. It is also the driver of the technology innovation bus.
Apple has built an Innovation Factory – one that harnesses unbridled creativity from its people, stimulating bold & enterprising new ideas, and launching successful, profitable new innovations, time and again. Apple leverages its diverse ecosystem of employees, customers, suppliers, partners & global networks, proven innovation process, and a winning culture that doesn 't accept second place - to seize the new opportunities in the marketplace and grow its business exponentially.
Change

Jobs resigned as CEO of Apple in 2011."I believe Apple 's brightest and most innovative days are ahead of it," Jobs wrote. "And I look forward to watching and contributing to its success in a new role.” This reflected the positivity with which he expected the organization to perceive this massive change, especially since the entire organization revolved around him until then.
The new CEO, Tim Cook, has taken on the role of CEO extremely well and has incorporated essential changes, while
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