Apple

1870 Words Oct 26th, 2013 8 Pages
Apple Inc.
Individual Assignment 1
MGMT 419

October, 11, 2013
Prepared for Neil Saxon
Prepared by Artie Prabhakar

Contents Executive Summary 3 Introduction 4 Management Problem 4 Impact on investor 7 Impact on consumers 7 Impact on organization 8 Conclusion 8

Executive Summary
The company that I have chosen to research is Apple, Apple incorporation; an American multinational corporation was established in 1976 in California by two pioneer personalities Steven Wozniak and Steve Jobs. Both of the founders having a unique skill set and both highly interested in electronics (Researchomatic, 2012). The company’s background goes back to when Steve Jobs started in his garage innovating new technologies that would be
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However after analyzing his managing skills I would conclude that he is change image style has changed itself, after jobs death when he \assumed responsibility I believe he had an change manager image of the navigator, with control still being at the heart of management, wanting to achieve outcomes, they were never completely planned due to external factors such as the market reaction, or investors worry over jobs death, and furthermore the loyalty of Steve jobs apple consumers. While Steve Jobs liked to break into new segments, Tim cook did not, he had a different approach in growing the company by, selling market shares in which he eventually did. Point being is that he was not in complete control in 2006 but he became closer to the change manager director when he started to gain trust of consumers, investor and the organization when market share doubled, when he created Apple has made changes to placate shareholders. Cook instituted a dividend and share buyback five months after Jobs’ death to counteract any negative financials performances.

Another major change that was a huge part of Apples change was its ability to market and innovate their products now that Jobs was gone. Steve Jobs and Tim Cook seem to be on opposite ends when it comes to the product innovation and marketing strategy. Thus the change in the approach now, For example, Jobs enjoyed creating illustrations that look like real life objects in his apps, and now apple

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