Apple S.W.O.T. Analysis

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

What is the computer manufacturer’s promise to pay for specific repairs for a certain length of time? (Unit 5)

The costs that we are absorbing as a plant in order to alleviate the ripple effect of these faulty modules to our productivity are not balancing out, and it is our belief that if you can work with us to continuously improve quality assurance processes on the front end, the benefits will be reciprocal.

The company employs and trains skilled sales personnel to promote its items. Besides, direct sales branches are strategically located in high traffic zones to attract more potential buyers and strengthen revenues. The company manages its supply chain effectively. It produces annual publications of supplier codes of conduct, a move that increases brand recognition. The company enjoys implausible trade name trustworthiness, implying that many people will

Their product is often seen as simple, or stylish even. Since Apple is so popular, it'd be no wonder why as a person it would be popular. Most people also praise Apple, seeing it as the #1 brand. This would make Apple have an ego and make him cocky. 3.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

It is clear that a strong brand image is very important for Apple Inc. because a strong brand image is one that consumers trust and feel is a sound investment representing value for their money. The company's financial performance is robust and this certainly is a positive attribute and predictor for survival of the company in the present economic crisis because Apple Inc. is well established and financially sound. Apple Inc. focuses on research and development which means that the company will stay abreast

     Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

* Apple has strong brands which include the iPod, iPhone, iPad, and Macintosh line of computers.

2． Powerful brand image associated with quality and superior hardware design: Apple continues to innovate in the area of hardware design. Some innovations are:their own A-series chips for iDevices: Where others use general purpose ARM based integrated circuit chips to drive their devices, each A-series chip is designed specifically for the devices it is to power, designed explicitly to meet Apple’s specific requirements; the unibody design for the laptops: provides a lighter, stronger case for the MacBooks; the multi-touch track pad on the laptops: was new & innovative; the magnetic charger connection on the MacBooks; all the iDevices: the build quality is surpassed by no other; The newest iPhone 5 is regarded as a gold standard in terms of its durability as well as the iOS. In each of these examples, hardware design – aesthetics aside – is always of high quality, and uses the latest technology that is ready.

As the clock strikes 12:30 a.m., my phone battery drops below 20 percent. Other iPhone users may know that this is the critical moment at which your phone asks if you want to go into “battery saving mode”. This is the level at which I try to avoid. Being alarmed by this notification, I grab my phone charger to plug it in. After plugging in the cord, I was immediately alarmed when nothing happened. I looked down and realized my phone charger had the “Turtleneck of Death.” This term refers to the phenomenon when a phone charger cord gets bunched up at the end until it resembled the folds of a turtleneck, eventually leading to the charger not working at all. This was my reality on that cold winter night. It was past midnight so all stores nearby were closed. This meant I was going to have to choose between staying home to get my homework done without my phone, or abandoning my school work to drive 20 minutes away to pick up a phone charger at one in the morning. This was not a hard decision because I knew I wouldn’t make it through the night without a phone. I quickly changed into my warmest clothes and ran outside to my car. My father probably thought I was up to no good when he saw me running out the door at 1 a.m., but I was headed straight to Walmart. After a 20 minute drive I pulled into an almost empty parking lot and ran in to grab a charger. I returned home at 2 a.m. with a brand new phone charger in hand. I plugged in my phone and everything felt right again. The