Apple Snap Flakes : Marketing Plan

Nestlé’s Hot Pockets is a product line that belongs to the frozen food entrees. Frozen entrees are products that are convenient to the consumer. A consumer may spend minutes in the store comparing different brands based on the number of choices, prices, product packaging and nutritional value, but on average it takes about six seconds to make a decision. To increase the chances of Nestlé’s Hot Pockets to be chosen, it is important that the benefits and advantages of Hot Pockets are clearly visible on the packaging, as well keep the package simple so the consumer cant get confused. The other product that is in the family brand is Lean Pockets, a healthier version of Hot Pockets directed to the millennial consumers that are into the healthy fitness craze. A change for Lean Pockets would be to increase the size of the health benefits, as well make the word “protein” larger and more visible on the package box. Hot Pockets have been a Nestlé product since 2002 when Nestlé bought the product line from Chef American Inc. the one advantage Nestlé has established is that there is over 20 varieties of Hot Pockets which includes limited edition flavors.

This report examines the UK market for Breakfast Cereals. The market has grown substantially in the last 5 years with a high demand for quick meals in the morning due to busy lifestyles. This has had an advantage to the sales of the market.

How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brand’s existing personality and image?

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

Because of women are busy with their career now, we need to produce new type of cereal for those have no time to eat breakfast at table but they can eat in the car. The new product will have milk package on the top and cereal on the bottom cup, they need to use straw to push down so the milk will fill in the bottom cereal, then people can enjoy their breakfast in the car. Meanwhile, we will put promotion in the cereal package for teenage to purchase. For instant, if you buy a box cereal, you will find one pin, this pin allow you download songs, and Hockey ticket coupon for the upcoming events, also scratch to win an Ipad orIPhone when you buy any Kellogg’s cereal.

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

The mission of Snap Kitchen is to provide people high-quality, healthy fast-food at a reasonable price. We pledge to provide seating areas that are clean with a location where the ambiance is pleasing to the senses overall. Customers can be sure their food will be good and the service, friendly and fast.

Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way.

How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brand’s existing personality and image?

From 1972-1993 Snapple Fruit Juice Company flourished while many startup premium fruit drinks struggled and, in many cases, failed. In fact, most of Snapple's successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic, promoted by loud, brash promoters like Howard Stern and Rush Limbaugh who had huge followings of independent, "stick-it-to-the-man" listeners. Snapple also created the legend of Wendy Kaufman, a former truck dispatcher and employee of Snapple. She was an instant success with the kind of style and attitude that matched Snapple's independent image. As the product began

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

Tweak Mix is a compact box with a re-sealable packet that helps in keeping the contents fresh and crunchy at all times. It contains all the ingredients that a health-conscious person would want to have in a single serving, along with natural occurring sugar in the form of dry fruits and nuts. Furthermore, the cereal contains only 2g of natural sugar per serving which is not provided by any other cereal in the Canadian market. Furthermore, there is a variety of

Although the Ferrero Group has been successful with re-inventing Tic Tac 's brand to help meet the needs of consumers and stay a top competitor in the market, it is crucial that Tic Tac reinvent themselves again so that they are able stay relevant as well as top competitor in the breath mint market. As the case study explains, Tic has been re-invented using various strategies, multiple locations around the world and numerous employees to help make each re-launch successful. Launched in 1969 and owned by the Ferrero Group, one of the largest confectionery companies in the world, Tic Tac has been one of the markets leading breath mints. The Ferrero Group has 36 operating companies, 15 factories and almost 20,000 employees worldwide; making

Thank you for the opportunity to quote. We are pleased to offer you popcorn kernels at $.50 per pound, from 3,500 to 5,500 per month. The quote includes, as follows: