Apple Snap Flakes : Marketing Plan

1568 Words May 19th, 2016 7 Pages
APPLE SNAP FLAKES
MARKETING PLAN
CJ Dierking Table of Contents
Packaging
Product
Description
Front
Back
Left Side
Right Side
Top
Bottom
Price
Cost to Produce Suggested Retail Price
Why?
Promotion
Event 1
Who
What
When
Where
Why
How
Budget
Event 2
Who
What
When
Where
Why
How
Budget
Place
Manufacturing
Distribution
Target Market
Market Segmentation
Demographic
Psychographic
Behavioral
Geographic
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Overall Analysis*

Packaging Product
Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples.

Product
Front- The front side of the cereal box includes the title of the cereal (Apple Snap Flakes) and multiple images of Apples and Cinnamon sticks, to appeal to the buyer’s tastes. At the bottom, there is an image of…

More about Apple Snap Flakes : Marketing Plan

Open Document