Apple Stereotypes

The “New Generation” commercial starts off with a group of young kids in the sunny streets of New York, listening to music out of a boom box and drinking canned and bottled Pepsi products. A young boy wearing a white bedazzled glove on his right hand starts imitating Michael Jackson

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

Another illustration of the music in the advert reflecting the mood of the scene is during the world cup setting. The pace of the melody picks up and the dynamics increase to show excitement, joy and energy. It gets louder and even more instruments are added. In the millennium setting, the tune is at a very fast pace with many diverse instruments all playing at the same time, which gives strong emphasis on the environment’s joyful and ecstatic setting.

This commercial is using an emotional appeal due to the humor. Also, this is a testimony by a popular music artist that she uses Apple Music. I do believe that this had an effective message because the humor really appealed to the youth masses. This commercial went viral within hours. Really what better publicity can you

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

This is the centerpiece of the advertisement, where emotional climax is maximized. The effectiveness of music is in fact discussed in the article The Psychology of Advertising. The author of the article argues that the use of music appeals specifically for individuals. This distinction further narrows down the intended audience for this

The music was intended to ease the tension one may have felt from this ad. The logic behind the comedic relief was to express a very sexist message in a humorous way in order to keep peace within the society. One may agree that the ad was executed perfectly by breaking the fourth wall; the bearded man stared directly at the camera and smiled which indicated that the ad was formed for entertainment purposes, but also to express a message in a non offending manner. Stereotyping men to be manly and strong

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

In Steven Levy’s article “The new iPods: Random sampling or not?,” he postulates that Apple’s mechanism for shuffling songs is not entirely random. Apple popularized its “shuffle” feature in 2004 with the slogan “Life is Random.” However, Levy finds this difficult to believe. He consistently gets songs by Steely Dan and nothing by Aretha Franklin, despite the supposed randomized shuffling feature. Yet, Apple maintains that its shuffling process is randomized. Ultimately, the problem is because of Apple’s coding, user error, or due to random sampling error.

The lighting in this ad also features Trump in dark backgrounds, but shows Clinton on stage with a young woman with a well-lit spotlight shining on them. The soundtrack in the ad features a soft piano, with no lyrics or change in pace as Trump’s voiceover continues as the camera films different girls observing themselves. However, the final note in the soundtrack is uplifting and correlates with Clinton’s name at the very end of the advertisement. The shot framing in this ad features girls looking into either mirrors or cameras, looking displeased or uncomfortable with their