Apple Store Fifth Avenue, Us

1656 Words Jan 18th, 2016 7 Pages
Apple Store Fifth Avenue, US

Apple Store 5th Avenue, USA

Information provided in the following document represents the opinion of its sole author based on the information obtained from various internet and literature sources, it does not represent the opinion of Apple Inc. or any of its affiliates, and it does not reiterate any confidential information obtained during employment with Apple Inc. and its affiliates. Case and materials discussed are based on the speculative basis and do not in any case suggest or confirm any future developments or implications to Apple Inc. as a publicly traded company.

Some of the mentioned products and brand names are property of © 2016 Apple Inc. All rights reserved. Apple, Swift, iOS, OS X, watchOS, tvOS and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners. iPad Pro, 2015
Table of Contents

Table of Contents 3
Company Overview 4
Current Industry Conditions 5
Brand extensions and sub-brands 6
Entering new markets 9
Synopsis of recommendations for the future of Apple 10
Bibliography 11 Company Overview

Apple as a company, since its foundation hasn’t stopped changing and improving. On a such basis Apple’s “innovation” is happening in every new product being introduced to the market, but also from the perspective of company organisation, corporate social responsibility and the specific customer oriented focus.…
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