Apple Store Fifth Avenue, Us

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Apple Store Fifth Avenue, US

Apple Store 5th Avenue, USA

Information provided in the following document represents the opinion of its sole author based on the information obtained from various internet and literature sources, it does not represent the opinion of Apple Inc. or any of its affiliates, and it does not reiterate any confidential information obtained during employment with Apple Inc. and its affiliates. Case and materials discussed are based on the speculative basis and do not in any case suggest or confirm any future developments or implications to Apple Inc. as a publicly traded company.

Some of the mentioned products and brand names are property of © 2016 Apple Inc. All rights
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Company is present through a number of high premium technology products with exploration of luxury products through its unique Apple Watch Edition and Apple Watch Hermès made in cooperation with the famous luxury brand. Apple is being positioned as a premium or upper premium brand due to its large volume of sales and the fact that its products aren’t highly unique and cannot be severely customised by the company itself, with the exclusion of the Apple Watch.
Apple Watch Hermès, 2015

From the financial perspective Apple Inc. is one of the world leaders and is classified as World’s most valuable tech company with just recently being listed on DOW (Dow Jones Industrial Average) index. In 2015 Apple has posted results of one of the highest net sales reported of $233,7 billion with the profits ranging in $52.5 billion this fiscal year. Also Apple has done one of its biggest research and development investments since the company foundation of $8,1 billion. (Apple Inc., 2015).

Current Industry Conditions

Apple is present on a number of markets through various models from direct presence to franchise or joint-venture. Company is currently counting more than four hundred fifty retail stores worldwide. Biggest markets are China and United Sates of America with strong significance of Europe and South Asia and Australian markets (Business Insider, 2015).

The markets in which Apple currently operates are highly competitive and the brand is
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