Apple Swot Analysis Essay

Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by

In addition; Apple has expanded its business and keeps on continuously expanding its services. Apple first started with the desktop computers those were the best quality represented by apple. Then slowly it tools over the market and also starts to launch various digital players. Apple iPod and iPhone was hugely accepted by all the people who seek quality in produce. Apple is always known for the quality it provides, Sofiane Achiche, Francesco Paolo Appio, Tim C. McAloone, Alberto Di Minin (2013);

Apple is now a 35 year old company, and since its founding is has strategically chosen to limit consumer choice. This would of thought to be debated, because many Apple buyers don’t view Apple as being limited in possibility or product options. However, as soon as consumers start buying stuff from Apple, they find it difficult to move to products made by someone else, as they have evolved their use of technology around apple software and products.

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Under most circumstances first-mover is a good strategic advantage, I would switch over to the IPad. Since IPad is the one most people are gravitating to the product, it is adaptable to what hospital needs to do especially when technology is changing.

I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every things from hardware to software, over to online services. It do all this to proof its products that distinguish market from PCs to smartphones. In this essay, I will discuss how Apple used vertical integration strategies, both backward integration and forward integration to planning its competitive position within its industry.

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Apple is one of the most technological innovative brands out because they offer more to their products, such as the iPod, Mac book, and iTunes. Apple made the product to be. Then you had other people with imitated the version of the iPod and Rap City. With tied to imitate the real versions but could not because they give you viruses with the rap city and FrostWire, and the knock off versions of the iPods broke the first time you made a mistake and drop it and then you can’t even get it fixed because

Price–All of Apple’s products have large price tags and they don’t really offer and products for easy affordability.

Apple, Inc. offers a wide variety of technological products and services. The Apple products and services are considered to be high quality and very unique. Two of Apple’s top products and services are the iPhone and the iTunes. These top products have helped Apple reach its peak in performance and sales (Halliday, 2011).

According to Wikipedia, Apple Incorporated formerly known as Apple Computer is very reputable in the United States and around the world, is a multinational corporation with its headquarters located in Cupertino, California. Besides the Americas segment which includes both North and South America, It also operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company was founded by Steve Jobs and Steve Wonzniak on April 1, 1976 and incorporated it on January 3, 1977. The company is one that focusses on the development, designing and the distribution of its on line services, computer software and electronics. The company also have a chain of retail Apple stores, and their core product lines are the iPhone smart phone, iPad tablet computer and iPod portable media players. Both men wanted to change the way people viewed computers, so they decided to make computers small where consumers can use them in their homes and offices.

Apple Company keeps increasing with its sales, this is primarily due to apples competitive edge over other companies with its products and the services it provides. Apple Inc. is very competitive and like to have the upper hand in all products their competitors sell. Apple paid a total of $6 billion for this year’s research and development to have the upper hand on new technology’s and better products. Just last quarter in 2014, the Company introduced many new products like the, iPad Air, its fifth generation iPad and iPad mini with Retina display. Apple also announced there release of the iOS 8 and OS X Yosemite at the Worldwide Developer Conference in June 2014. In September 2014, the iPhone 6, iPhone 6 Plus, and Apple pay were introduced. Then in October 2014, Apple introduces iPad Air 2, iPad mini 3, I Mac with Retina 5k Display, updated its Mac mini, and previews the Apple Watch for all to see. There content developing and innovative technology is always what keeps them ahead of their competitors. Not only does Apple sell quality products but they always provides quality support. Apple provides warranty and product support with it AppleCare which offers a range of support options for the Apple customers. Which is helpful when issue occur in the Company’s products. This makes it easy for customers to get the help they want and keeps the customers satisfied.

In return, they have a strong financial backing, brand reputation, strong marketing and advertising teams. Apple plans to take these strengths and prosper off of them. Taking the amount of brand awareness they have built along with their benefit of retail stores the company can plan to use their strong marketing and advertising teams to launch a new product.

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.

Compared with others company such as nokia , samsung , htc , motorola, etc, Apple iphone 's price is much higher than other competitors, which may limit their sales. Even they have the latest technology but with such an expensive price, not every customer can afford to buy iphone . If Apple don 't have a right strategy and promotion, customers may easily switch their choices to another competitor 's product