Apple : The Best Brand Of All Time

Personal Case Analysis I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years.(Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. .

It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.

TAMPERE UNIVERSITY OF TECHNOLOGY Institute of Industrial Management TETA-5036 Management of Innovation Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber Students: 206192, Carlos Gomez, carlos.gomezbarbero@tut.fi 206171, Ceyda Elbasioglu, ceyda.elbasioglu@tut.fi 197327, Fabio Parisi,

The Poisoned Apple Imagine you’re an 18-year-old Chinese boy, you’re in dire need of a job to provide for your family.  So you wait in a line of over a thousand people hoping the company will choose you.  Once you’re chosen, you will enter your room that looks like a 10x10 box.  Filled with 4-8 bunks per room (Fallows).  You have to live here.  You will wake up at dawn and start your work with almost a million others (Steve Jobs).  Your job-- place the screen protector on the iPhone.  You will work from dawn till dusk with an hour break for lunch.  All day, every day.  Getting paid low to nothing.  (Steve Jobs).  Is it worth it?  Apple uses the company Foxconn overseas to produce all of their products for a cheap rate (Emerson).  Although

Apple was close to bankruptcy. We all know what happened next. Steve Jobs launched one innovation after another after another, revolutionizing computers, entertainment, music, retail, mobile, and telecommunications. It’s no wonder that CNBC named Steve Jobs the #1 most innovative and transformative business leader of the past 25 years” (Gallo). This is exactly what happened when Steve Jobs returned to Apple. Jobs came back into the company as was so innovative with his products, creating easy to use, fast, reliable products at a rapid pace. “ “Innovation comes from saying no to 1,000 things,” said Jobs. When Jobs returned to Apple he dramatically reduced the number of products the company made so each product had an A-team. When Jobs introduced the iPhone in 2007 he pointed out that while other smartphone makers were adding features and buttons, the iPhone would remove them, making it simpler, cleaner, and user-friendly” (Gallo). Jobs’ innovative technique to flipped the market completely around was genious and exactly what the consumers wanted. Instead of adding a million features to his products, he did the complete opposite and took all of the extra away. “Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of which have

Apple Inc. has always believed in order to stand out from other brands is to be successful in this area, in other words means to have its own personality. And because of that, Apple strays from its competitors by a wide margin. Apple’s work has always been judged upon the lifestyle of its customers. You can tell by how much Apple Inc. stresses upon this area by releasing “Siri”. An artificial intelligence that communicates with the consumer that provides information with every question asked. With the brilliance of “Siri”, Apple Inc. is said to have shaped the generation of technology, again adding good brand image. With a good brand image, it also creates good value for consumers because it shows Apple Inc. has innovation in all of its products, like

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Apple Inc. SWOT SWOT Analysis Strengths Powerful Brand Name Innovation Efficient Supply Chain Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Loss of Steve Jobs Opportunities New Revolutionary Product Increase market share Maintain Customer Loyalty Threats Intense Competition Negative Publicity Economic Downturn Discussion Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its

Weaknesses High price is the major weakness of Apple because there is a strong completion in market now, and the consumer of Apple products can easily obtain the similar function products by its competitors in a lower price. Decreasing market share can be caused to less influence its customers to using

Apple’s competitive advantage is it brand. According to Forbes, Apple is the World’s most valuable brand valued at $151B. It grew 6% last year. Apple has fans. Millions of people will buy whatever Apple sells. A bigger phone, that’s great innovation, they’ll buy it. A smaller phone, genius, sold. A knack for simplicity Apple has a brand for simplicity, making complex things simple. Before the iPhone, smartphones were complicated. Before the iPod buying digital music was a mess. Before the iPad tablets were cumbersome. Part of their secret sauce is integration. Apple

Ayomipo Burch Williams Loelius Strategic Management Concepts & Cases 07/22/2011 * Describe the key strategic challenges facing Apple Computer. * One of Apple biggest key issue will be the rate that technology is growing and the ability to keep up with and also

5 Reasons Why Apple is A Benefit To Society Apple has been a dominant company for many years now, and Steve Jobs' company has made society a better place. They have introduced several inspirational products, and have also made the lives of their users much easier.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.