Apple Vs Microsoft Research Paper

One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

The two firms being compared were google and apple, both firms dominate the intersection of technology and consumer access. In addition they both compete across a huge range of sub-industries such as computing software, hardware, operating systems, applications and web browsing amongst others. However each firm takes a different approach from an organizational perspective.

Today, Microsoft is worth seventy-two billion dollars. Now, one of the biggest questions are “Microsoft or Apple?”. Many people prefer a Windows 10, but others prefer a

Viewed together, three main facts indicate that Microsoft enjoys monopoly power. First, Microsoft's share of the market for Intel-compatible Personal Computer (PC) operating systems is extremely large and stable. Second, Microsoft's dominant market share is protected by a high barrier to entry. Third, and largely as a result of that barrier, Microsoft's customers lack a commercially viable alternative to Windows, the operating system of all PC's.

     Viewed together, three main facts indicate that Microsoft enjoys monopoly power. First, Microsoft's share of the market for Intel-compatible Personal Computer (PC) operating systems is extremely large and stable. Second, Microsoft's dominant market share is protected by a high barrier to entry. Third, and largely as a result of that barrier, Microsoft's customers lack a commercially viable alternative to Windows, the operating system of all PC's.

This is due to popularity and success. According to Wikipedia, Apple has actually made a lot more money than Microsoft has over the years, but 2016 may be a different story with what Microsoft has in store. Apple will no doubt respond as they always do to companies releasing top of the line devices. However, Microsoft has as impressive of a line-up as anybody does right now. It will be interesting to see which one of these companies gets the upper hand on the other in the coming

Microsoft is one of the leading computer companies, whose CEO is a multibillionaire. Bill Gates co-founded Microsoft in 1975, as a software company. Since then it has generated billions of dollars and has covered all branches of technology, developing hardware such as computers, gaming consoles and video cameras. Microsoft’s leading competitor, Apple, was founded in 1976 by the Steve Wozniak and the late Steve Jobs. Apple generated nearly 40 billion dollars in 2014. (John Kell) The company mainly produces hardware. Specifically, its most famous product is the iPhone, which is refreshed and re-iterated each year, selling more and more each year. Google is another technology based company. However, it is unique because it is a relatively young organization that generates income solely off of advertisements. Google started off as a search engine that allowed you to navigate the Internet. Nowadays, google is producing laptops and has its own web-browser, Chrome. Google is also leading the way in the mass production and use of fiber optics. Google Fiber provides a broadband Internet connection like no other. It offers a connection of 1 Gbit per second. These new computer companies heavily influence our everyday lives and the way we live.

Most women by now have heard have of MAC makeup, and probably have heard they are the superior brand. Even though MAC has pretty good make up, they do have competition NYX cosmetics. NYX’s makeup is a better overall choice than MAC because it is affordable, good quality, and easy to use. NYX is a fairly new brand but, is a pretty fierce competitor in the makeup world. NYX and MAC are to makeup brands that carry: lipstick, eye shadow, blush, foundation, concealer, highlighter, skin care products and much more.

In modern society, electronics are used on a daily basis. Virtually everyone has a smartphone that they carry with them at all times, and most individuals have a personal computer for home use. In this electronic age, it is primarily two companies that are competing over the market share in order to be recognized as the best performing tech company: Apple Incorporated and Microsoft Corporation. Most individuals, when asked, have strong preferences towards either Apple or Microsoft products

The website is well organized, making it very simple to find what a person is looking for. Unlike Microsoft, it is well spaced, which helps to grab the reader’s attention. Microsoft’s homepage is setup fairly differently from Apple’s. Instead of having a main ad like Apple, its site has a set of highlights advertising their information. Highlights do not catch a reader’s attention as well as Apple’s large ad. Furthermore, Microsoft’s homepage is also packed with a lot of information in such little space. The information is broken down into bullet points, but the font is small and there are hardly any images to differentiate between the items. There is little to attract the reader to make him/her want to read through this content because it just appears to be boring. Therefore, the homepage of Apple and Microsoft differ.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Just as you cannot judge a book by its cover, you cannot do the same when it comes to a computer. Both, Apple and Microsoft, have their very own separate operating windows. For Apple it is Mac for short. For Microsoft, it is called Windows. Both provide the same function, the ability to give commands and operate a computer. The difference between these two is that Mac is much known for its great coded scripts in its operating