Apple: a Case Study Analysis

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

I. BACKGROUND: CelluComm and GMCT and the Industry AT&T’s Bell Laboratories cellular telephone networking innovation had enabled several cellular network operators to get licenses from the FCC to operate in separate license territories right about the same time AT&T was broken up in early 1980s. These operators were either companies like Cellular Communication Services, Inc. (CelluComm) or small entrepreneurs who had won license territories through the lottery system. CelluComm’s  president  and  founder  Ric  Jenkins  was  known  for  being  an  aggressive businessman  who  had  extended  it  to  a  200  million  dollar  enterprise  ranking  in  the  top  20  of  the industry.  Key  to

Every company’s biggest challenge is competition. In analyzing the 2012 case study, it can be said that Apple’s biggest challenge is competition and new entrants to the market. Their supplier power is high, buyer power is high, and substitute goods concerns is relatively high. The case study highlighted that as Apple continued to successfully produce great products, and increased sales worldwide, competitors saw Apple as a threat and tried to copy their style. According to the case study, Apple’s biggest concerns for the company going into the third quarter in 2012, were how Google’s entry into the market for smartphones and tablets would affect the company’s sales of the iPhones and iPads. In 2011, iPad and iPhones contributed tremendously to boosting the company’s performance in 2011 and 2012. Apple’s biggest competitor with regards to mobile devices is Samsung, which managed to attain the title of the world’s largest smartphone seller in 2011 and early 2012.

Started in the year 1975 in Jobs’ parents’ garage, Apple was the ambitious venture started by two tech prodigies: Steve Job and Steve Wozniak (Entrepreneur). This humble business venture eventually became a highly profitable tech giant all because of Jobs’ insatiable need for perfection in the technology

Apple has brought the standard of technology to an all-time high, changing the way the world interacts with each other through their industry leading products. Apple’s main focus was to create a user-friendly product, which was demonstrated with the creation of Apple 1. This was Apple’s first computer circuit board and would go on to become the Macintosh computer. Co-founders Steve Jobs and Steve Wozniak created Apple’s first circuit board in early March 1976, and then unveiled it in April while attending the monthly homebrew computer club meeting. This unveiling would be Apple’s gateway to the future. Months later Wozniak wanted to focus on creating an` all in one computer to use in home or at work. This idea eventually led to the Macintosh computer which is still one of Apple’s number one products. The success of the Macintosh gave Apple its fame and has since created its own line of mobile phones as well as its own music buying platform ITunes.

This research portfolio is about Apple Inc., a multinational company that has many operating locations in the world, such as China, Taiwan, Japan, Ireland, Europe, Australia and so on. This paper will focus on Apple 's background information, its global operations and lastly, its employees and suppliers that help with the success of its daily operations.

Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in San Jose, CA. The two founders found initial success with hobbyist markets and education, and chose to develop the Apple II for introduction in 1977 at the West Coast Computer Faire. By this point the founders were beginning to attract attention from venture capitalists, many of which are located throughout the Menlo Park, California area adjacent to Cupertino, the city Apple was founded in. Mike Markkula, a venture capitalist at the time, invested $250,000 and the company (Apple, Investor Relations, 2012). From that initial investment, Apple was able to quickly expand its sales, marketing, supply chain strategies and production. Within six years Apple would revolutionize personal computing with the introduction of the Apple Macintosh in 1984 (Apple, Investor Relations, 2012). During this same time period Apple introduced a series of higher-end closed architecture systems including the Lisa and a series of workstation-based products for graphical analysis (Apple, Investor Relations, 2012)., Concurrent with this development were global marketing efforts aimed at expanding global Macintosh sales which were stagnating at just 13% of overall PC sales (Cuneo, 2003). Apple was beginning to lose the battle for the desktop to IBM and their profitability was

Since the 1970’s Apple computers has made a large impact on the computer industry and has revolutionized what it means to be a computer company. Beginning as a project between Steve Jobs and

Pursue growth opportunities in total communications by targeting mobile data use, broadband and enterprise services.

This report based on the case study 'Apple Inc.'s Corporate Culture: The report is tried to investigate and find out what is good and what is detrimental to the organisational culture in terms of Human Resource strategy and practice in Apple Inc. Though the case study has included wide area of analysis including Apple’s operation, marketing, accounts etc. This theoretical research gives us a reasoned and academically critical analysis as well as provides coherent and justified recommendations for changes to HR strategy and practice in Apple Inc.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Currently, the Apple Corporation is undergoing pressure from the Federal Bureau of Investigation (FBI), along with other Federal entities, to compromise its stance on privacy protection for Apple’s consumers. This issue began with a tragic, mass shooting and the subsequent investigation that followed it. On December 2, 2015 an individual named Syed Rizwan Farook and his wife Tashfeen Malik opened fire at a San Bernardino County Department of Public Health training event and Christmas party. At the end of the shooting 22 of the guest and employees were seriously injured and 14 were dead. The following investigation by the police and the FBI led them to Farook’s iPhone. While they were able to recover information which was backed up to iCloud, the auto backups quit occurring on October 19th of that same year. Initially the FBI was able to crack the 4-digit password to the phone but due to a technician’s error, they unfortunately re-locked the phone and were unable to open it back up within the allotted 10 attempt range. At this point, the FBI came to Apple and demanded they create a new form of software that is able to bypass the encryption and turn off the software which erases all data after 10 failed attempts (Levin, 2016). Apple rejected their requests on the grounds of overall customer privacy. The Justice Department brought the requests to Federal Court and on February 16th a Federal Court judge issued a court

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.

We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).