Apple, a Socially Responsible Corporation

1. In order to implement an organizations commitment to social responsibility it is necessary to identify what social problem the organization intends to address, develop policies on what the organization plans to do to successfully fulfill its obligation and ensure stakeholder buy-in. The main obstacles an organization faces when implementing socially responsible policies is pressure from stockholders and business analysis who want steady increase in earnings. Without steady increase in profits, it becomes difficult to reinvest money in these areas. The following actions can be taken toward increased social responsibility:

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

Because corporations are established to profit and shareholders invest money with expectations of a greater return, managers cannot be given a directive to be “socially responsible” without providing specific criteria of checks and balances to which needs to adhere. Therefore, it is imperative to the success of a corporation for managers to not act solely but rather to act within the policies of the shareholders.

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth.

Apple have many different suppliers I feel that suppliers do not hold a huge influence on a company as big as apple because Apple could always change their suppliers if they wanted to. The suppliers in my opinion are not huge stakeholders because Apple wouldn’t see as important as say customers. The reason being if Apple have an issue with their current suppliers they could change and find a new supplier

Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

Organization’s commitment to social responsibility takes the form of policies or pronouncements on what the organization intends to do to address its social impact in the community where it operates, which includes its stakeholders, suppliers and the general public. As such, a key requirement in implementing an organization’s commitment to social responsibility is the buy-in from the board and the top executives which make the policies, and the support of the middle-management and employees which will implement the policies. To do this, the board and top executives must understand the firm’s effects as an organization, and everyone else must have a clear grasp of the direction where it is going. Implementation involves the

Apple is also trying to act socially responsible in the way in which it operates. The company has been making products with durable batteries so that they do not run obsolete. In so doing the company works towards an environmental-friendly business environment. It is sensitive to the need for protecting and conserving the

Apple is committed to maintaining the highest standards, for both environmental responsibility and ethical conducts. They follow strict

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments

The social psychologist Kurt Lewin (1890-1947), once wrote: “There is nothing as practical as a good theory”. According to this saying we tend to consider theory very important and that it can be helpful to guide us on the correct way. This doesn’t state that practice is not important as well. Therefore using a good balance between theory and practice can help to save cost and time.

Apple Incorporated was founded in April of 1976 by Steve Wozniak and Steve Jobs. The founders of the corporation were college dropouts that worked together to build computer boxes which were sold without keyboards and power supplies. Apple Incorporated is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services understands that without their stakeholders The purpose of this paper is to specify the nature, structure, and types of products or services offer. This paper will look into the factors that influence Apple’s external environment. This paper will also explore Apple’s stakeholder influence and its controversial corporate social responsibility. (Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc.)