Apple and CSR

2023 Words8 Pages
Apple and CSR Incorporated in 1976, Apple made its debut into the business realm with the launch of Apple. The creators, Steve Job and Steve Wozniak, transformed the entire consumer interactive experience between the user and the computer by being the pioneers in this field. For over twenty years, Apple Inc. was the market leader in its field. Yet, the 1990s witnessed declining revenue and falling market share. The departure of Steve Jobs in the 1980s did not help the situation, however, he did return in 1996 as the Chief Executive Officer. He brought about a revolution in the electronics music industry with the invention of the iPod in 2001. He targeted innovative products that had simple, user friendly interface and sleek designs. In 2007, Apple again created a novel segment in the American market with the launch of the iPhone. The first tablet gadget was released in 2010 and was a success globally as well. With Apple cast in the limelight, questions were directed towards the accountability factors it was commissioning to donate to the betterment of community. (Company History, 2011) To understand the concept of Corporate Social Responsibility, it may help in learning its origination. Adam Smith, a Scottish economist from the late 18th century wrote several articles regarding this field. His most renowned effort is the famous "The Wealth of Nations" where he discussed free trade and the free market. He supported the movement of free market forces and the
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