Apple and CSR

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and  Operating System.  Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics.  Latest era of extraordinary success

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

The idea of Adam Smith, who wrote The Wealth of Nations, started the economics. Smith believes that all humans desire to live better than they normally do, and that self-interest powerfully motivates the society to increase the wealth of nations. In addition, “invisible hand”, the symbol of the free market, let people take rare resources and make them into something more valuable according to

On March 9, 1776, "An Inquiry into the Nature and Causes of the Wealth of Nations" (commonly referred to as simply "The Wealth of Nations") was published. Smith, a Scottish philosopher by trade, wrote the book to upend the mercantilist system.

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

Apple Inc. was established in 1976 with the launch of Apple I in April 1976. The creators, Steve Job and Steve Wozniak, transformed the entire consumer interactive experience between the user and the computer by being the pioneers in this field. For two decades, Apple Inc ruled the computer manufacturing frontier for two decades. However, it did face low sales and market share in the 1990s. Steve Jobs had left the firm in the 1980s and returned in 1996 as the Chief Executive Officer. He brought about a revolution in the electronics music industry with the invention of the Ipod in 2001. He aimed for innovative products with simple, unique designs that offered a user friendly interface. In 2007, Apple again created a novel segment in the American market with the initiation of the iPhone. The first tablet gadget was released in 2010 and made headway in the international market as well. With Apple being in the limelight, questions were cast towards the degree of responsibility it was undertaking to contribute to the welfare of society.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc, an American multinational company with a market capitalization of over $ 672 billion and annual revenue of $182 billion was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. From its very first inception in 1976 till date Apple has been leading the personal computer revolution. This company has not only provided electronic instruments, it has changed the lifestyle and thinking of millions of people worldwide. Its organizational structure led by legendary Steve Jobs is collaborative and inclusive. With over 115,000 full time employees, it is the largest technology company in the world in terms of total assets. (1) It can be a very challenging place to work as it attracts and motivates top talents. In the past decade Apple Inc. has been able to

College dropouts Steve Jobs and Steve Wozniak founded Apple Computers April 1, 1975; they were able to provide an infusion of youth, entrepreneurism and a revolutionary way of thinking to the stale world that was technology and computers. Apple grew exponentially during the 1980s and well into the 1990s. Steven Jobs introduced the world to the iMac Desktop home computer, iPod, iPad, Apple TV, Apple Watch, and most notably, the iPhone (Richardson, 2008). With the introduction of the iPhone in 2007, Apple Inc. reached meteoric heights in both the business and technological worlds alike. Winning fans globally, the iPhone launched the company into multi-billion dollar profits and made early investors multi-millionaires many times over. Although Steve Jobs died in 2011, his legacy still lives on through numerous Apple Inc. projects and initiatives; Apple is widely known to be one of the most valuable corporations globally. Apple Inc. has done a phenomenal job of branching out to the furthest reaches of the world, placing immense power and technology in the hands of billions of people globally.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Founded in 1976, Apple Inc. has been largely successful and has experienced incredible expansion in its history. Starting with the production of the PC in the 70s, Apple became the most valuable company in the world in 2012. Apple Inc. went through extensive renovation, after the company introduced IPod with its ITunes Store that served like a digital marketplace and offered consumers access to musical collections at reasonable prices. In addition, Apple introduced IPhone with its App Store that provided customers with various mobile applications. Both markets were copyright-protected platforms, which inspired artists and app-developers to use platforms. In 2011, Apple presented IPad, a product designed to integrate work process, telecommunication, and media concurrently. In 2015, Apple expanded and launched the Apple Watch in main global markets. As for now, Apple has managed to become a leader in IT industry producing computers, laptops, mp3 players, mobile devices and various software as well. The company is considered to be one of the industry’s pioneers, being the first one to create properly personal computers, first multicolor monitors, first operational systems with graphic interface, first musical internet store etc. Apple keeps on prospering, launching new electronic devices every year which only boosts the hype among its loyal customers and manages to attract thousands of new ones. Trying to expand the business on to many other different

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

When we talk about Innovation in a technological firm, the name Apple comes to our mind instantly. The success which Apple as a company is seeing today is not something which it always had. Apple has seen a lot of bumps in its road to success. Back in 1997 when Apple was almost in the verge of bankruptcy, it was the skillful leadership of Steve Jobs that kept Apple in its feet. When the CEO of Dell- Michael Dell was asked about Apple in 1997, he said that he would rather shut down the company and give the money back to the investors. But fifteen years down the line, Business week ranked Apple as the top performer owing to its sales of iPod and IPhone. Apple

Apple Inc. Started as the movement into the usage and manufacturing of personal computers in the year 1977 (Schermerhorn, 2010). Through changes in management and differences the various styles, the company missed out on opportunities that led to the loss of competitiveness to companies such as Microsoft, Gateway, as well as Dell. Later on, the company conquered its competitors and emerged as one of the best computing companies. Today, Apple operates in numerous lines that are inclusive of the music industry, mobile phones, and computer industry. The operations of this company range from manufacturing the hardware as well as the software for use in these devices. Notably, Apple continues to dominate the technology industry though not as aggressively as it did some years back. The company has since incorporation opened over sixty-five outlets that have enabled the company to move into the new world. In comparison to its competitors, Apple has gained customers that understand the superiority of its products.