Apple market position

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.

Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.

Apple Inc. (formerly Apple Computer) is a multinational corporation whose main business is digital distribution of consumer electronics, personal computers, computer software, business servers and media content. Apple's core product line is iPhone, iPad, iPod, Mac. Founders Steve Jobs, Steve Wozniak, founded Apple Computer on April 1, 1976 and founded a company in Cupertino, California, on January 3, 1977.

Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.

The Apple Inc. began in a garage of a Palo Alto residence, which Steve Jobs, Steve Wozniak, and Ronald Wayne had co-founded back in April 1, 1976. According to Time.com, the first Apple computer creation called Apple I was a DIY kit sold for $666 (Time.com: Apple Revolution). When the first Macintosh computer first made its debut in 1984, being the first computer to offer a “graphical user interface” (Time.com).

Apple Inc. is one of the leading electronic products market position in the world, with the 70% of the MP3 market in the United States in 2010. Also, their personal computer category let 91% of PC priced $1000 and above in the U.S. market was sold by Apple. Apple Inc. not only leads market in the computer industry, but also leads market in the electronic field such as iPod and iPhone. Therefore, the leading position in the world helped Apple to gain their market in the digital and electronic industries.

Apple was established on April 1st, 1976 the creators of Apple Inc. are Steve Jobs, Steve Wozniak and Ronald Wayne their main goal was to develop and sell personal computers. On January 3rd, 1977 the company was incorporated to Apple Computer Inc. and on January 9th, 2007 it was renamed to Apple Inc. to reflect its shifted focus to consumer electronics and not only on personal computers.

Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in San Jose, CA. The two founders found initial success with hobbyist markets and education, and chose to develop the Apple II for introduction in 1977 at the West Coast Computer Faire. By this point the founders were beginning to attract attention from venture capitalists, many of which are located throughout the Menlo Park, California area adjacent to Cupertino, the city Apple was founded in. Mike Markkula, a venture capitalist at the time, invested $250,000 and the company (Apple, Investor Relations, 2012). From that initial investment, Apple was able to quickly expand its sales, marketing, supply chain strategies and production. Within six years Apple would revolutionize personal computing with the introduction of the Apple Macintosh in 1984 (Apple, Investor Relations, 2012). During this same time period Apple introduced a series of higher-end closed architecture systems including the Lisa and a series of workstation-based products for graphical analysis (Apple, Investor Relations, 2012)., Concurrent with this development were global marketing efforts aimed at expanding global Macintosh sales which were stagnating at just 13% of overall PC sales (Cuneo, 2003). Apple was beginning to lose the battle for the desktop to IBM and their profitability was

Apple Computer, Inc., is an American multinational corporation. The company originally founded on April 1, 1976, is located in Cupertino, California. Apple is renowned for their designs, having developed their own computer software and personal computers that have revolutionized the world of electronics. Apple was the first company to introduce the 8-bit fully functional home computer called, Apple II, in 1977. The Apple II eventually became the first successful commercially produced microcomputers. The framework behind the Apple II is what set the precedent for other computer manufacturers, and ultimately led to further advancements in the world of technology.

According to (2000), Apple was founded by Stephen Gary Wozniak, Steven Paul Jobs and Ronald Gerald Wayne in California on April 1, 1976. At the early years Apple released many products like personal

Macintosh was established by Steve Employments, Steve Wozniak, and Ronald Wayne on April 1, 1976, to create and offer individual computers. It was consolidated as Mac PC, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to mirror its moved centre toward purchaser hardware. Apple (NASDAQ:AAPL) joined the Dow Jones Mechanical Normal on Walk 19, 2015.

Apple Inc. is an American Corporation that designs and manufactures computer hardware, software and other consumer electronics. Apple was established on April 1st in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.