Apple 's Best Strategic Decision

1619 Words Feb 1st, 2016 7 Pages
Apple Inc. is a very well known tech company that was founded in 1977 by Steve Jobs and Steve Wozniak. It offers a variety of services, such as designing, and manufacturing. Moreover, products known or used by consumers today are the Mac, iPhone, iPad, iPod…etc, basically anything that starts with an “i” is owned by this company. Furthermore, Apple is listed on the New York city Nasdaq 100 stock exchange index, which is composed of the top 100 tech companies in the U.S. It’s IPO was in Dec 12th 1980, they sold 4.6 million shares at the value of $22 per share, which is worth $97 per share today. Apple’s current Market Capitalization is $542 Billion dollars, which is calculated by multiplying the share price by the number of shares outstanding which will give you an indication of what it’s worth in a particular day after the market close. Moreover, I believe that Apple’s best strategic decision was made back in 2003 when iTunes was launched for windows, before this decision their programs only worked on Apple products. The launch of iTunes was the start of iPods being used by window users. This innovation led to the iPhone, and starting from that point consumers began to trust their products, and completed the full package of Apple products by buying the Macintosh. In addition, by studying and using the various valuation methods and ratios, such as Profitability ratios, operating returns, Leverage ratios, Liquidity ratios, Efficiency ratios, and Valuation ratios; I was able to…
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