Apple 's Best Strategic Decision

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.

“420 Billion dollars is the total value of Apple’s shares — more than the Gross Domestic Product (GDP) of all but the world’s richest 20 countries. It ranks just below Switzerland (£451 billion), and is £17 billion bigger than Argentina”(Poulter). Apple Inc. is the most profitable and valuable company in the entire world, with last year selling over 75.4 million iphones. All of these numbers are jaw dropping, but, none of them would exist if it weren’t for Steve Jobs and his excellent implication of new and innovative trends in popular technological fields. Steve Jobs was CEO and original founder of Apple Inc. along with his partner Steve Wozniak. Together they created a technological superpower rivaling that of Microsoft, Samsung, Intel, and

Imagine dropping out of high school only to become one of the most wealthy people in the world. This happened to Steven Wozniak and Steve Jobs creators of the infamous Apple company. These two masterminds changed the course of history with communication devices such as the Mac, iPod, iPhone, and the iPad. Having retail stores all around the world, this company has had a huge impact on what we now call the information age or digital age. With these advancements the demand for the latest technology has become such a necessity within society. Apple fulfills this growing demand by coming out with new and enhanced products every year. With such a high demand for products like the latest iPhone, the iPhone 7, it is wise to invest in Apple stocks.

Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years.(Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. .

Apple Inc., was first known as Apple computer Inc., which is a multinational company that produces consumer electronics, softwares for household and commercial purposes and it’s a media content digital distributor. The company also has retail business, having a long chain of retail stores which were named as Apple Stores. The main or core product of Apple is IPhone smartphones, IPad and computers. Apple computer was the first creation of Apple by Steve Jobs and Steve Wozniak on April 1st 1976. The incorporation of the company was on January 3rd 1977 at Cupertino, California. For almost three decades. Steve jobs was convinced with demand that there was sufficient market for the small computers. With his clear vision and consumer satisfying product, Apple went public in 1980. Soon after this Apple became the most successful public offering in 1956. Very soon Apple hit Fortune 500 list. A stiff external competition was faced by Apple by IBM and Microsoft and even due to internal rapid growth, Apple went into bankruptcy in the middle 1990s. This made Apple to create a new product line of Fragmented Digital Music through their launch of IPods. In the last decade, Apple has seen a very progressive growth and unparalleled success through new variations, softwares and designs. Apple planned a sophisticated distribution strategy to have a upper hand in the competition with other larger companies. Now Apple sells its products throughout the world through

Apple Inc. has come a long way from what it used to be. The computer market has always been a PC based system being mainly pushed by the Microsoft software platform. Apple Computers has been struggling to make it in the computer market for a long time, going up against their competitor Microsoft who had a monopoly on the market. Microsoft had such

Apple’s fundamental business model has not changed since it first began business in the late 1980’s. While being a leader in innovation, Apple has consistently produced proprietary hardware and software, eventually leading to a loss of market share in any particular market they have ventured into. Even though it has learned from some mistakes, Apple’s actions in the past few years have not shown a change from the core reasons for its failures and unless new actions are taken its current market lead will eventually dwindle.

The company was founded back in April of 1976, their founders were Steve Jobs, Steve Wozniak and Ronald Wayne. Today the company’s headquarters is located in California. As the company stands today it is one of the world’s largest technology company. With all the products and services that the company provides, Apple has a vast target market. This attracts a ton of attention to the company which in return has provided plenty of products to their consumers, for example, iPhones, MacBook’s, Watches, Apple Music, Beats, iMacs and many more. The company really took off after Apple choose to take part of the cell phone industry in 2007, from there on Apple has done a fantastic job with integrating all their products together. This allows the consumer to enjoy the company’s products on multiple different platforms. Currently Apples biggest products are the iPhone, MacBook’s, iPads, and iMacs. In over the past year the company’s stock prices has risen from $113 a share to currently sitting at $167.37 a share, and over the course of the past 5 years their stock price was at $72.82. Their most recent stock split was in June of 2014 Apple had a 7-1 split.

Tim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie & Baldwin, 2015). This case study is going to discuss the case facts and root of the problem, analysis and decision making, action planning, and measurements of the ideas.

In 1976, Apple Inc. was founded by Steve Jobs, Ronald Wayne and Steve Wozniak and is headquartered in California, U.S. In the last couple of years, the executive team of Apple has experienced some changes. In 2011, the company unfortunately experienced the death of their CEO Steve Jobs. Then Time Cook was named as CEO and a member of the Board of Directions for Apple. It specialises in manufacturing, personal computers, computer software, services, media devices and related digital accessories. Apple is often eulogized by its innovation based on a number of the granted patents. For instance, the first iPhone in 2007 to iPhones6P in late September 2015. Since the first-generation iPhone, following new phone have added to diverse new functions and features such as iPhone 5s has a Touch ID fingerprint sensor and iPhone6 has increased the screen size to 4.7 inches. And Apple smashed its successful sales records of iPhone - 74.5 million sold in the last three months of 2014 and reported quarterly earnings, which there were 29.5% gained in the same period a year before (Fast Company, 2015). They became the first American company to cross the $700 billion market capitalisation mark and their market capitalisation may be higher still that a report pointed by Citi (Forbes, 2015). According to Forbes (2015), Apple has already been distinguished as the world’s most valuable brand. Furthermore, in Fast Company’s 2015 survey if the world’s 50 most

Apple Inc., which designs, produces and famous for computers, MP3 players, phones, and tablets, is one of the largest and most profitable companies in the world. The company was found in 1976 by Steve Jobs and Steve Wozniak in Los Altos, California. At the beginning, Job’s mission was to bring an easy-to-use computer to the market, which led to the release of the Apple II in April 1978. After that, Apple quickly became the industry leader and launched a successful IPO in 1980. In 1985, due to decline of Apple’s net income, Jobs was forces out and John Sculley started to lead this company. Sculley pushed the Mac into new markets, most notably in desktop publishing and

Strategy can have many different meanings, depending on the context. However, in this situation, strategy is; as Riley mentioned on the tutor2u website (2015), strategy is “Where is the business trying to get to in the long-term”. Strategy is a planned pathway that a business needs to follow in order to achieve its aims and objectives for success. Every businesses strategy is different to one another, depending on the type of business and the market they operate in. however, there can be a few similarities between every business’ strategies. Such as, Apple’s strategy is very different each other, because they operate in two different markets, however there are a few similarities between the two, for example, high prices etc. Strategy is very important, and it has to be well planned, because the business can either achieve all its objectives successfully or fail entirely. Every business’s strategy has its own strengths and weaknesses. In addition, the business has opportunities and threats as well, that can affect the business.

The company has over the years tremendously satisfied its loyal customers that are engaged with its services at a fast growing rate. All these have provided the company with an unparalleled foundation for the present and future business. As at 2015, Apple, Inc. was far and away the most valuable global brand with a worth of $128 billion. This was up 23 percent from 2014’s $105 billion. In the same year, Apple, Inc. was the first American company to have a market value of above $700 billion adding to its long list of accomplishments it has recorded in its consumer goods sector and electronic equipment industry (Kopytoff, 2015). Similarly, as at the December 2015 quarter, revenues at Apple, Inc. hit a record $75.9 billion. During that time, Apple, Inc. sold about 74.8 million iPhones (Vizard, 2016). This was an all-time high. Deriving from this figures, one grasps that about 34,000 iPhones were sold on average per hour, more than four times the volume of iPhone that Apple, Inc. was selling five years ago. Analysts believe that Apple, Inc. is reliant on the iPhone brand for its present and future growth.

1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy is to focus its products on differentiation by providing a unique product that is impossible to clone and charges its products at a premium price. In 1983, Apple faced a difficulty because PC entered the market and was marketing their products at