Apple 's Distinct Business Model

In this task I will compare two businesses in their sector, size and purpose. I will also look at the role of the stakeholders and the impact that they have on the organizations that I have chosen.

If the political relation between US and other countries where the manufacturing is done is not in good relation it will affect Apple Inc.

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments

Apple has been on the cutting edge of technology for many year. However, their leading competitor Samsung has begun to close the gap. Apple has several major and minor issues that should be addressed in order to corner the market and pull ahead of their competitors. In the past, Apple has been able to generate a buzz with their revolutionary products and top of the line technologies. However, in the past few years , their lack of product innovation has caused a drop in the companies popularity. Apple needs to reinvigorate their imagine in the eye of the public and improve their business strategy. Outlined below are several of the major and minor issues facing the Apple corporation, as well as recommendations to help the corporation regain its share of the market.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

It is all about the Apple that what factors are responsible at present and upcoming future to affect the company. The company believes in improving the performance of the business majorly initiates with it products and various environment factors are there those effect the performance of its business. A proper management requires by the company for managing the products throughout its lifecycle for improving their effectiveness and designs them for the better recyclability.

Apple is a company that concerned of the environment and has been working for more than 20 years to minimize the impact their products have on the environment. Apple has developed and formulate an environmental policy in 1990 and since then, Apple has continue making their products more energy efficient, eliminating toxic substances. Apple is also the only organization that all the products they sell not only meets but exceeds the firm energy guidelines of the ENERGY STAR specification. In 2009 become the first company to report their total carbon footprint giving the opportunity to their clients to see Apple progress and efforts.

Apple’s fundamental business model has not changed since it first began business in the late 1980’s. While being a leader in innovation, Apple has consistently produced proprietary hardware and software, eventually leading to a loss of market share in any particular market they have ventured into. Even though it has learned from some mistakes, Apple’s actions in the past few years have not shown a change from the core reasons for its failures and unless new actions are taken its current market lead will eventually dwindle.

Apple is one of the most revolutionary industries the world over. Famous for renovating the way we interact life forever with their technological genius forming what we know today as the computer; specifically the Macintosh. This company started out in a garage in Silicon Valley, created by 2 college dropouts with aptitude and vision. Growing to be a giant know and recognized all over the world. Inspirational design, sleek graphics, rebellious form, they cut a mold for themselves.

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

The iconic American technological company Apple is worth a staggering $498 billion (CNN Money, 2016) and has the biggest customer loyalty base. This once garage operating company start-up is now one of the largest multi national companies taking not only the millennial by storm but also our baby boomers. People of all ages are enjoying the innovation and originality of Apple products. Apple has a growth rate of 44% annually (CSI Markets, 2015) and makes up 35% of the global technological market (Edwards 2014). Although Apple may operate out of California they have a vast presence overseas, especially in Eastern Countries. China is where Apple manufactures all of their crazed products annually. 71% of smart phones are manufactured in China (Ibisworld 2016). If Apple were to move manufacturing of their products to the US it would cost the company $4.2 Billon US (Forbes, 2013). Many multinational companies call China home to manufacturing due to the low cost of in capital, undervalued currency, energy and tax incentives.

Introduction Consumer electronics company in Cupertino, CA 72,800 employees $156 billion in sales in FY 2012; $41.7 billion in profit Strong growth trajectory since early 2000s Main products: iPad (tablet), iPhone (smartphone), computers, mp3 players 3rd-largest online retailer; also has network of retail stores Simplified product lines, emphasis on design and product quality Integrated hardware and software Segmentation Demographics: Apple skews young, urban, white, educated Socioeconomic: High level of disposable income, emphasis on style, upwardly mobile, social. Upper middle class and above.

Yes. Apple started out a very small company just like any other. In its early years they were some of the leaders of innovation in their industry however, they were behind the competition in many of the early stages of their life. They were responsible for things such as the first color display, and the user-friendly graphical user interface. Apple followed a broad differentiation strategy. This allowed them to compete in a wider market of products while keeping loyal customers due to their variety of specialization of their products. In the early 1980's, Apple was focused on personal computers. Other devices such as notebooks, and tablet computers, which didn't become powerful enough to be popular

According to Sun-Zi art of war, Sun-Zi greatly emphasize on the status and the role of the generals. In Chapter Four: Diposition Of army , it is written that “In ancient times, those who were skillful in warfare ensued that they would not be defeated and then waited for opportunities to defeat the enemy”. The enemy is referred as someone you are up against or competing.

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