Apple 's Greatest Invention After The World

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3. Introduction
In the twenty-first century everyone is exposed to technologies and thrives to keep up with the current technological advancements, regardless of social status or nationality. With a fast cycle consumer electronics market, new inventions enter and dominate the market frequently. Apple is the second most valuable brand in the world (Brown, 2014) and has been shaping and innovating technologies over the past two decades. Originally founded in 1976, it was not until 1990, when Steve Jobs was officially announced CEO of the company that the firm started to see great progression. Along with the introduction of the iPod in 2001 and the iPhone in 2007 as well as the continuous development of the Macintosh came Apple’s breakthrough
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This has already been the case for Samsung and could be repeated by another company.

The Power of Suppliers - Medium
As Apple holds the greatest tablet share on the market, suppliers want to be engaged with producing large scale items for the company, giving them a rather low influence. However, Samsung, as the supplier of retina displays as well as a competitor for Apple, already holds a certain power over the development Apple products.

The Power of Buyers – Low
Having an iPad is not a necessity for people; however it is a trend that is still growing and Apple caters with a wide range of tablets. The end-consumer always has a considerable influence in terms of actually buying the product but despite the higher prices, most consumers still purchase Apple products. Generally the buyers have a relatively low influence on the market.

Threat of Product Substitutes –High
A multitude of companies offer tablets at an often lower price than Apple. The iPad is not only threatened by other tablets, but also by smartphones and laptops that can replace the tasks of a tablet. Looking at the newly launched iPhone 6, with a display of the roughly the same size as the iPad Mini 3, Apple is starting to cannibalize its own business.

Intensity of Rivalry among Competitors –High
Considering the latest figures in market share of the third quarter of 2014, Apple still dominates the
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