Apple 's Impact On The Computer Industry

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

In conclusion Apple has become a successful company over the past thirty-five years, and may continue to do so in the future is certain aspects of the organization became more flexible.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Since the founding of Apple Inc, Steve Jobs, and his partners, have always given Apple’s products the most unique ideas in the World. In the article “The perils of best practice: Should you emulate Apple?” the author mentions that Apple is always the company that brings never before seen

Apple is arguably the most influential and disruptive technology company on the global scale. Founded on April 1st 1976 in Cupertino California as Apple Computer Inc., Apple has had its fair share of challenges and failures over the past 41 years but has become a behemoth of a technology company over the last ten years or so, amassing gross amounts of success (Rawlinson). The question is how; how did a small company started in a garage become so prosperous and how have they made the competition, namely Microsoft and Samsung, almost irrelevant. The answer is multi-faceted. Obviously, timing plays a huge role in circumstances such as

Technology has taken an uprising since the late 20th century to our world today. Everyone essentially owns some sort of technological device from cellphones to computers. Companies like Microsoft, Xerox and Canon have made our lives simpler and possibly much easier, but there was another company waiting to override the norm and push an industry giant to its limits. Apple Incorporated, followed an unconventional path to its recent success in the computer industry, despite being consistently dominated by Microsoft.

The organizational structure at Apple would make most people uneasy, yet surprisingly the employee turn-over is quite low. Employees have a good understanding of what the company wants to achieve, believes in the products that they are creating, and wants the company to succeed. These beliefs have helped employees to meet the organizational goals of Apple, making it one of the most successful companies in the United States. Apple has a reputation for providing top-quality customer service. Employees are required to have a

People often wonder why would one still pay the higher price for such products. Some people are convinced and others aren’t and still consider Apple consumers to be “sheeple”. Our research suggests reasons why Apple has remained one of the top companies of all time. Apple’s customer service, quality of products, software, design, security and overall branding makes them stand out to consumers.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

1970 to 1980 an area where technology started to become a filed for competition Steve Jobs and Steve Wozniak in 1976 innovated the first Apple machine and in that year a new generation of computers brand production was borne. Apple’s history is considered an inspiring maze for many who are willing to become a leader in an industry. Nevertheless, after broadcasting some of the CEO’s decisions from the article we can look at their competitive advantages that Apple had in the past.

One thing that stands out in Apple is the minimized bureaucracies, coupled with the massive startup and an engineering inclined culture, the company is headed for a long term expansion. The corporation is also known to respect and take good care of the employees. The structure of the organization is such that there are no numerous product management, but has small project teams that are driven by engineers to ensure the company runs smoothly (Business Insider, 2011).