Apple 's Latest Tablet Platform

Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth

Following the emergence of e-readers, new entrants offered variations similar to the Kindle Fire (Exhibit 1). Apple’s iPad was a major success and dominated the tablet market for its multipurpose and feature rich device. Both Amazon and Apple had

The purpose of this report is to give an analysis of the major issues that Apple Inc is facing or may face in the future. It includes an overview of the company in terms of external and internal issues and later gives recommendations on how certain issues can be resolved or prevented. The report first gives a brief explanation on the methodology that has been used and is followed by the main findings from the research. The findings include a description of the issue as well as each issue being analyzed through one of the six perspectives. It later follows conclusions about Apple and leads to recommendations that can be followed up to fix certain issues.

There are six micro environmental factors that influence Proton Holdings Berhad’s marketing performance, and they are marketing intermediaries, competitors, the company, customers, suppliers, and publics.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

On April 1, 1976, one of the greatest American companies was created: Apple Incorporated. From that point on, tablets were never the same. Apple has paved the way for tablet devices in the field of technology. Apple is mostly known for their Macintosh computers, which were first unveiled on January 4, 1984, but on April 3, 2010 Apple outdid themselves once again with the the invention of the iPad. The iPad is an all-in-one tablet-like device. With the iPad learning is able to “go way beyond the classroom” (www.apple.com). With the invention of the iPad, it has changed the way people learn, especially in the field of education.

The MacBook Pro, is a laptop that allows you to perform many functions. Functions include doing school work to browse the internet, paying bills, shop online, etc. The MacBook strikingly makes our lives easier and is relevant to the consumer's daily life operations. Yet an externality, which is defined as, “an unintended and uncompensated loss or gain in the welfare of one party resulting from an activity of another party.”(Leonard, 2007). Additionally, Apple products are extremely high in costs; the expense is not just deducted from our pocketbooks but far extends to the damage that is imposed on our natural environment. Apple advertisements distract consumers from understanding potential detrimental impacts on the environment, as for they

In relation to Apple’s internal environment, the company encourages an innovative culture, involving staff creativity and open-mindedness to novel ideas. In addition, Apple stresses the use of environmentally friendly practices, and protection of employees’ safety and health at work (Schneider, 1995, p. 70). Apple’s external environment poses a challenge to the company in terms of emerging firms in the technology business line, competitors selling substitute products, charging lower prices that entice customers because of their affordability, in comparison to the high quality and pricing of similar items from Apple (Apple, 2012, p.1).

Apple is committed to maintaining the highest standards, for both environmental responsibility and ethical conducts. They follow strict

Following the emergence of e-readers, new entrants offered variations similar to the Kindle Fire (Exhibit 1). Apple’s iPad was a major success and dominated the tablet market for its multipurpose and feature rich device. Both Amazon and Apple had

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments

A strategic plan is a plan that is formulated by higher management, and it is a plan that looks far into the future. At the helm of the top management team is the CEO of the company. Apple’s strategic plan, or long-term goals include “environmental responsibilities, leveraging ability to design and develop, and enhancing and expanding” to take care of the environment, to develop and design more efficiently, and to capitalize and extend the reach of the organization (Reference). The first long term goal is environment responsibility. Apple has foster this goal in the sense that their offices and stores are being run on renewable energy. Apple has “renewable energy... [that is] ... utilized in 94% of the corporate office” (Reference). Not only are the offices being powered by renewal energy, but Apple is also working on its products and processes to make the products to make them more eco-friendly. The products and production would become more environmental friendly by “eliminating toxic substances” (Reference). The first element of Apple’s strategic plan is reforming their manufacturing techniques to make the environment safer; the second element of their strategy leveraging the ability to design and develop. Their goal in making products in an efficient way is their most difficult aspect of their plan. This goal in particular is difficult for the reason that there is competition. If Apple does not

Micro-Marketing and Macro-marketing have to completely different meanings. According Basic Marketing the 9th edition by William D. Perrault, Joseph Cannon, and Jerome McCarthy define micro-marketing concerns the marketing activities of an individual firm, whereas macro-marketing deals with how the whole marketing system works (Perrault, Cannon, McCarthy 2014, p 526). I will be discussing organizational domestic and international, micro and macro marketing impacts on business and society, and identifying environmental elements that affect their marketing strategies.

Microenvironment- microenvironment surrounds the factors that are close a company that affects their ability to serve their customers, this would include; Customers, suppliers, competitors, other departments within the company, general public, marketing intermediaries and finally members of the distribution channel. These are all forces that closely influence the company and they have a direct affect on the organizations relationship. The suppliers of a company are a part of the microenvironment as even if there is a slight delay in receiving any supplies off the suppliers can result in the customers not being satisfied. Marketing intermediaries are the people that are helping to promote and sell the companies products. Competitors include companies that are offering the same or similar products, for example; Morrisons, Tesco and Asda are all in competition with each. It is in the company’s best interest to develop a strategic advantage over their competitors, encouraging customers to come to them not their competitors. This would include Tesco giving you vouchers for any price difference with their competitors ( if your total bill comes to more than it would in one of the competitor stores then you are given the