Apple 's Line Of Smartphones

1710 WordsMay 6, 20177 Pages
Apple was founded in 1970 by Steve Jobs and Steve Wozniak. Firstly they focused on computers (Successstorycom, 2017, 3). Current Apple CEO is Tim Cook, company is based in Cupertino, California, US (Successstorycom, 2017). Apple introduced it firs iPhone, which is its smartphone products line in 2007 T3com, 2017,2). In 2016 Apple introduced its 7th generation of iPhone (T3com, 2017, 16). Apple produce its own software for its products in 4 main categories, computers, tablets, phones, and media players. Apple production lines have its specific names, computers are callers mac, tablets iPad, phones iPhone and media players are iPods (Applecom, 2017 a). iPhone iPhone 7 is Apple 's line of smartphones which are based on Apple 's operating…show more content…
Current Market Environment The company customers are mainly individual consumers, small and mid-size businesses, education, enterprise and government markets ((Shareholdercom, 2017, page 7). The company sells its product through retail and online stores, or third-party cellular network carriers, wholesalers, retailers, and resellers. During 2016 Apple 25% of sales were made through direct and 75% through indirect distribution (Shareholdercom, 2017, page 7). Mobile market has fast changing environment, in which technology companies has to invest huge amounts of money to research & development (R&D), to bring new innovative unique solutions (Shareholdercom, 2017, page 5). "The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers" (Shareholdercom, 2017, page 7). To improve high quality experience the company is expending number of its shops worldwide, which are usually located in high traffic zones like shopping malls. The shops attract new costumers, and helps to improve the loyal customers experience from the product. Apple also invest in reseller programs, to support third party resell stores by providing product expertise, integration and support programs (Shareholdercom,
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