Apple 's Rise From An Obscure Computer Company

The current state of the U.S. macro economy is made up of a plethora of highly involved processes. I am going to attempt to explain some simple terms and concepts focused on international trade and foreign exchange rates.

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

This paper will discuss a company called Apple computers. It will further access the market forces and strategies used by apple.

This paper introduces six economic indicators that affect Apple Inc. and how they form part of the firm strategic plans and goals for the future of the firm. A definition this paper provides a definition of each economic indicator along with an explanation of how they affect the company’s domestic operations. In addition, the paper offers suggestions as of what the strategic response for each indicator should be.

We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

In the last decade, Apple Inc. has become one of the utmost successful and wealthiest companies in the world. With the aid of other companies in the field of technology, Apple has achieved strides in the area of innovation that is nearly unparalleled in this modern age. How has the success of this once computer company turned into a multinational technology company, effected its workers, customers, and the social-economy that we live in? Slowly, Apple Inc. has become one of the largest companies in the world with their products being used everyday by millions of people and a major impact in the social economy and quality pay and benefits for their employees, however, with below average treatment in particular cases.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Apple Inc. is one of the top technology company which is measured by the market capitalization and still, leads and dominate in the categories of invented or popularized company. While it appears that Apple is on top of its scheme, there are several limitations that Apple faced;

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Many companies are actively advancing technology as we know it. One of the main contributors to the technological era is Apple. Apple has made positive influences in the technology industry. From introducing the PowerBook, iPod, iPhone, and iPad, Apple has changed the technology industry. Not only has it changed the industry, but Apple has also influenced other companies too.

Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below:

Apple’s actual identity is well presented by the large range and high quality of the products and services it offers to the market. The Apple company was first founded in 1976, and it was named as Apple Computer, Inc. in 1977, focused on personal computer business. The company has continued to use this name until 2007, when they decided to remove the word ‘computer’ from its initial name after the successful introduction of the iPhone (Markoff, 2007). Under such circumstances, the actual identity of Apple shifted overnight