Apple 's Supply Chain And Revenue Generated

A competitive strength assessment reveals that Apple’s success is unmatched. They have been able to maintain the leading industry position while developing and introducing new products. Stock price is continuously rising and products are always improving. The current products are improved with software updates and new products are improved by

Apple supply chain management is based on its ability to quickly adapt to change. Apple strong supply chain leads the company to have a competitive advantage over its competitors. Apple is very fast to deliver products with high demand. Apple is considered one of the highest and best performing supply chain around the world. This report was written to learn best practices of Apple Supply Chain and apply them to Walmart 32nd St. I discovered that Apple’s supply chain is very simple and efficient. Apple does not spend a lot of money on storage since they produce as demand comes and distribute products the fast as possible, this helps the company to reduce inventory costs. Apple is a sustainable company that recycles its products and

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

Resource management is another interesting and important topic in the business of various organizations engaged in the manufacturing and sale of goods and service. Several organizations in the technology industry have managed to make investments in this industry, and thus it is important to monitor the use of various resources to avoid wastage. Resource management is currently considered as a strategy that is focused on reducing the cost of production and thus reducing the cost of products in the market; important in influencing customers to buy the product. The resources that are managed in an organization include human skills, financial resources, information technology, inventory and production resources. Through resource management, Apple Inc. is able to utilize its resources well and avoid wastage in order to achieve increased product development and ultimately increased market share.

This paper will discuss a company called Apple computers. It will further access the market forces and strategies used by apple.

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.

The competitive advantages realized by Apple have catapulted the organization to the great heights it enjoys presently. The hardware design forms one of the major competitive advantages. Indeed, the products of Apple are elegant and well designed and every vendor concurs that the products have no equal in the market in terms of design. The laptops, desktops and phones produced by Apple are always designed right for the first time and this puts them ahead of the competitors in the market. Another area where Apple has much competitive advantage is marketing of products (Schulze, 2011).

In the past, Apple struggled in the PC industry because of several factors. First, Apple’s slow speed and a lack of competitive software limited sales, and their software was incompatible with other computers. They also failed to adapt to the market’s need for a lower cost PC, thereby losing the bulk purchases made by businesses investing in new technology. This also had first-time computer users adapting to non-Apple technology, thus instigating a switching cost to buy Apple in the future. In recent years, Apple has adjusted their business strategy, improved their software, and created new technology that has customers willing to pay a premium. To remain successful, Apple must continue doing this. Evidence of success is depicted in Apple’s market value over time (Exhibit 1),

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques, specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors.

Imagine a world without Apple, without iPods, without Macs; in the world we live in today that seems almost impossible, but Apple did not get to where it stands today overnight, the company has had its share of troubles. Apple Computers was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne; together they donned the generation of affordable personal computers and was the first step in the advancement of the major corporation known today as Apple Inc. Apple Inc. has become a major competitor in sales despite being close to bankrupt many times because of their technological advancement, knowledge of the consumer, and the development of a strong user interface. Throughout the course of Apple’s struggle the corporation has remained persistent in the advancement of technology as we know it today.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple also understands that all aspects of customer experience are important thus, they have expanded and improved its distribution by opening up retail stores around the world, or thru its online retail stores and authorized re-seller. Lastly, from a brand architecture viewpoint, the company maintains a “monolithic”