Apple 's Vision : Apple Inc.

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Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. It was established on Apr 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple 's consumer software includes the OS X and iOS operating systems. Its products are sold in more than 120 countries in which India, China, US and European countries like Germany, Italy, France, Spain etc are major user of Apple’s
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Business Strategy
Company’s has always been a goal of providing the best user experience through technological advancement and innovation in various product segment like computer, OS, iPad, iPhone, Music store etc. As a part of strategy, company is providing a single platform - itunes stores to provide third party’s digital content and application. Through iTune store, customer can easily download music, apps or books directly on their Mac Book or iPhone. Company also support a community to develop third party software, hardware and digital contents that are offered in the complement of Apple’s products and services. Company’s strategy involves expansion of retail and online stores and third party distribution network to reach more customers. Apple is highly committed to research and development and it is always being a part of its business strategy. Form 10-k
Key points of Corporate Governance
Apple is committed to do business ethically, honestly and in full compliance with laws and regulation. While dealing with third party for business Apple has always put zero tolerance approach against corruption. It encourages a creative, culturally diverse and supportive work environment for its employees. It doesn’t tolerate any harassment or discrimination based on factors such as race, gender, religion, color, marital status, identity characteristics or expression. Apple gives the highest value of any invention of
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