Apple 's Vision Statement And Mission Statement

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

To determine the alignment between the stated values of Apple Inc. and their actual plans and actions we first need to review their mission and vision statement. According to "Investor Relations: Frequently Asked Questions" (2013), Apple’s mission statement is " Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple

tablets and watches of today the company has always been on the verge of cutting edge technology.

The competitive advantages realized by Apple have catapulted the organization to the great heights it enjoys presently. The hardware design forms one of the major competitive advantages. Indeed, the products of Apple are elegant and well designed and every vendor concurs that the products have no equal in the market in terms of design. The laptops, desktops and phones produced by Apple are always designed right for the first time and this puts them ahead of the competitors in the market. Another area where Apple has much competitive advantage is marketing of products (Schulze, 2011).

Apple’s core business was computers and even though they had new products like iPod, iPad, and iPhone which would out sale their computers per Gamble & Thompson (2010). But Apple’s strategic plan was to venture and improve all over their markets especially the computers. Because the computers started the business and was the reason why they had been in business functioning on its own

In the last five years, Apple’s market share exceed over 255%, which can be compared to doubling the NASDQ’s returns. Many investors start to invest in Apple which makes their iPads and iPhones very popular. One main component to their competitive advantage is Apple’s long term strengths. Apple’s protected ecosystem and their brand outlook are two of their long term strengths. Apple makes their company unique by

3.     Bargaining Power of Buyers: Recently Apple has received tremendous growth when it introduced the Apple i-Pod, a new product that allowed users to download music to a portable player. Being first to market allowed Apple to enjoy a temporary competitive advantage allowing no bargaining power of consumers until other competitors began offering similar products. Apple also offers unique products in its software and hardware designs that offer different goods than Microsoft or Dell.

mission statement of Apple can be improved by expanding the area of the details about the different types of businesses of Apple.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term objectives. It entails the process of specifying the mission of the organization, its vision, objectives and the development of the various strategies to achieve the objectives of the organization. Apple Inc. (Apple) has managed to create substantial value in the highly competitive personal computer industry, by innovating and forging a path considerably different from those of the largest competitors in the industry. The corporation also successfully differentiates its products from those of the competitors by

In return, they have a strong financial backing, brand reputation, strong marketing and advertising teams. Apple plans to take these strengths and prosper off of them. Taking the amount of brand awareness they have built along with their benefit of retail stores the company can plan to use their strong marketing and advertising teams to launch a new product.

Apple Inc. has strived to achieve and maximize its product line and revenue and be the world’s leader within the society of technology. “During the last 20 years, Apple Incorporated has done exactly this with consistent brilliance shown within the products Apple Incorporated invents and provides to not only America but the world. The idea of this case study is to explore and research Apple Inc.’s adopted business plan, the plan that led to the creation of a new found market, i.e. microcomputers and later iPods and iPhones (Strategic Management Insight, 2013. SWOT analysis of Apple).”

Apple stands up against its competitors by having a very strong marketing strategy and by constantly reminding their consumers why spending more money can give you more in a product. The company is known for their products to be unique by carefully evaluating and testing their products before releasing them for sale. They carefully evaluate the designs and steady looking for ways to be different from their competitors, they believe if they remain different it will increase their chances of brand

Competitive advantage is when one organization outperforms another organization or provide greater value for customers than their competitors can provide. Apple has consistently had the competitive advantage when it comes to technology. In similar terms “if you want an apple product you buy the apple product no matter the price”. Many consumers are now buying Apple products despite the quality of the product, but because of the name brand. Recently, there have been serious technical issues with the new Apple Watch. As Apple has yet to sort out these kinks, they could potentially be losing customers to their biggest competitor, Samsung.

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).