Essay On Apple's Vision

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Secondly, the Apple II introduced the GUI. A GUI, or graphic user interface, is the way we point and click with our computer. It’s your desktop, to put it simply. Before the Apple II, computers ran through the command prompt, which was a black screen with white text. You had to type in what you wanted to do, and remember all the commands to persuade the computer to open up what you wanted. So rather than just clicking the Word document on your desktop, you’d have to remember and type in “open ‘C:/Users/Jackson/Desktop’ essay.txt.” While it works, it’s much slower and less

The shooters slaughtered 14 individuals at an occasion party in December 2015, at the Inland Regional Center in San Bernardino, California. Those murdered extended in age from 26 to 60, with stories of their cherished one 's catastrophe generally as shifted. There 's a father whose six kids will spend the occasions without him. Another father who was arranging a Disney land trip. A nice 27-year-old with starting eyes and a speedy grin.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

The rapid proliferation of computers has made both our social and business world more and more convenient. Although the first modern significant kind of computer was introduced the world in the 1940s, the major event which has changed the history of human- computer interaction was the advent of the graphical user interface at Xerox PARC in the 1970s. Along with a pointing device, typically a mouse, users are able to point to parts of the display. With the GUI which makes the interface to the computer primarily a visual medium, the virtual world inside the computer is portrayed graphically on the display. According to Shneiderman’s the future of interactive systems and the emergence of direct manipulation [1] in 1982, he describes the GUI paradigm as “direct manipulation”, which is a breakthrough.

Tim Cook shares an excellent rapport with the Wall Street, top officials, and government authorities. He has recently announced to pay dividends to shareholders which has created a lot more positive image among the investors and increased the share price effectively. Thus such changes in operational efficiencies and publicly clean image can do wonders for the company and can uplift the most underappreciated factor behind Apple’s success because it’s evident that lot of attention is being given to the design and snazzy marketing, which are equally important.

Apple, Inc. (APPL) operates under a fiscal year accounting period. This period consists of the 52 (or 53) week period that ends on the last Saturday of September. September 25 was the specific date observed as the end of the annual reporting period for 2009 and 2010. Every six years Apple adds an additional week in its first fiscal quarter in an effort to realign its fiscal quarters with calendar quarter.

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

This paper aims to highlight and discuss the major challenges and opportunities which Apple Inc. faces while bringing innovation in the four primary areas of its business operations; including product innovation, process innovation, marketing innovation, and organizational innovation. The major focus of the paper is towards discussing the combination of all these processes which this organization follows and the major challenges which it faces in the course of its innovation or change strategies. The paper concludes by summarizing the importance of innovation for Apple Inc. in the light of the whole discussion.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

By doing this, Apple could predict demand and delivering products on time, which is crucial in the technology industry where new products could cannibalize existing offerings. (O’Brien) In 2004 for several months served as CEO of Apple, while Jobs battled with health issues, and in 2007 Jobs promoted Cook to COO and in 2011, Jobs pushed for Cook to become his successor. (O’Brien)

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.