Apple vs Dell

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

When making majority of my purchases I do research on the item and analyze all the reviews that are left from customers that have already purchased the item. The last personal electronic that I purchased was my Apple MacBook. The decision-making complexity was not a major issue when making this purchase. I have owned many laptops and they all seemed to have last for about three to four years. My wife has owned her MacBook for almost ten years and has never had an issue. I knew I was going to buy a MacBook and all the different specs that I could choose from never really made a difference. The individual influence from my wife played a major role in this purchase. She has never had any problems with her MacBook and pushed that I make the same purchase for my next computer. The social influence was not a major factor in the decision to make the purchase as many of my friends did not own a MacBook. The situational influence played two major factors against the purchase of the MacBook. The software that a MacBook uses is different from Windows that majority of computers use.

In serving its customers Dell has succeeded more than its rivals. It can be seen from the table 3 that ranks PC manufactures based on Consumer Report where Dell won the 1st rank place.

Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Mr. Lopez was still clueless on his recommendation; he believed he needed more segmentation information. In 2010, Lopez negotiated with top management to conduct research on the Chinese laptop market, Lopez named the research study CLUES. From the data collected, CLUES created six laptop user segments: Entertainment Lover, Business Focus, Family User, Tech Enthusiast, Fashion Oriented and Heavy User.

In modern society, electronics are used on a daily basis. Virtually everyone has a smartphone that they carry with them at all times, and most individuals have a personal computer for home use. In this electronic age, it is primarily two companies that are competing over the market share in order to be recognized as the best performing tech company: Apple Incorporated and Microsoft Corporation. Most individuals, when asked, have strong preferences towards either Apple or Microsoft products

Apple's main competitors are Microsoft, Dell, Sony, Toshiba, Acer, HP, Nokia, etc. These all are highly specialized in their respective products. Today, the biggest challenge for

The evolution of technology was related to the evolution of mankind’s intelligence. Laptop is an essential part of this technology and laptops witnessed a remarkable evolution. Apple has announced a brand new design for its MacBook Pro family of devices, coming in 13 and 15-inch models on 29 October. Toshiba satellite (L75-C7234) and Apple MacBook are the best laptops nowadays, but to buy a laptop it depends on the customer choice about some features like the operating system, battery life and the screen.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Dell had to solve the problem of balancing the production of laptops, desktops and servers. On the laptop market, which Dell was committed to re-enter due to its growing customer base, there were a number of technological problems. Dell had hired John Medica, lead developer of Apple computer’s Powerbook line, and according to him, only

Despite this Mac has continued to gain popularity in the market. It 's programs have proved to be more stable than Windows, as a result of this hardware for the systems generally last longer as well. This is due to the fact that Mac systems have more features that monitor and regulate the activities, temperatures, and functions that can wear a system down faster. Mac computers also become known for their vivid aqua screen. Because of this many graphic designers, special effects editors, and even musicians have switched to using Mac computers. Even despite their price, which to this day remains higher than the competition, Mac still shares a steady part of the market and its popularity continues to grow. One of the biggest things that has kept Apple very competitive in the market is their version of the tablet. They have also developed the iPhone and the iPod. Apple was the first to not only create these devices but also they made these devices work with each other in a way that no other company has done with any of their devices before.

2． Powerful brand image associated with quality and superior hardware design: Apple continues to innovate in the area of hardware design. Some innovations are:their own A-series chips for iDevices: Where others use general purpose ARM based integrated circuit chips to drive their devices, each A-series chip is designed specifically for the devices it is to power, designed explicitly to meet Apple’s specific requirements; the unibody design for the laptops: provides a lighter, stronger case for the MacBooks; the multi-touch track pad on the laptops: was new & innovative; the magnetic charger connection on the MacBooks; all the iDevices: the build quality is surpassed by no other; The newest iPhone 5 is regarded as a gold standard in terms of its durability as well as the iOS. In each of these examples, hardware design – aesthetics aside – is always of high quality, and uses the latest technology that is ready.