Apple vs Samsung

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

When it comes to Apple products we think of the iPhone, iPad, mac, and countless other products. Apple is the number one seller in the world right now, so of course companies are going to do whatever it takes to compete. Even if that means stealing some of their layout, the way the phone operates, and even looks. That is exactly what Samsung did to Apple. They stole things from Apple and Apple sued for patent infringement. Apple won in the end and was rewarded $1 billon in the end from Samsung.

Apple and Samsung are the major competitors in the smartphone field. We would, like to discuss why they’re leading and conclude which one is better. In the electronic industry these two companies fight are considered as the highest massive ever. They mainly clash for brand image and brand reputation but any consequences regarding this fight, the impact should be faced by both these companies in terms of brand reputation loss and also the loss of huge amount of money over the litigations We would like to discuss the following,

Even though, Samsung Company exists longer than Apple Company, it has number of major advantages and disadvantages. One of the biggest disadvantages of Samsung is that it has lost in the court against Apple and was forced to pay huge amount of money to Apple, thus undermining the authority of the company as a whole. On the other hand, the advantage of the Samsung is that it exists longer than Apple Company and has its well-established world-known brand and customer loyalty. Similarly to Samsung, Apple is also well-known company and advantage of that is that it is still growing company and has tendency to expand even more. According to the aspects described above, there are no major disadvantages related to Apple, which makes this company looks better comparing to others.

Nonetheless, the material that Apple Company made their products like for example the iPhone is more resistant to falls and not easily to break like other products because it made of some kinds of metal. In contrast, people can see that android products the majority made of plastic. Which is mean cheaper material and that lead to make a weak easily products to break. Also, the consumer can see many experiment of Apple product in the social media like YouTube. On the contrast, Android products can be easily damaged, like when cellphone slip from consumer hands the screen for Android smartphone for example will be smashed and it impassable to fix. The consumer must replace it with a new one, which with cost quite a bit of money. In addition, the substance that made the battery from for example the smartphone in both companies Apple and Android. The battery for Apple live longer, and the reason why Apple made the battery built-in because the consumer do not needs to changed it form time to time. Yet, Android Products the battery is not built-in because of that people can infer from that in some point they with needs to change it. Consequently, Android product will have short life span. However, manufacture quality is one aspect why Apple products are better than Android products

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

In addition, Samsung tried to duplicate Apple’s products once and Apple sued them “Apple sued Samsung in April 2011, accusing it of copying patented designs for mobile devices, and Samsung countersued” (Bloomberg News). Which to some people is considered a big fail for Samsung and it made them trust American products more. Moreover, few months ago Apple and Samsung launched their new smartphones and people were more likely to buy Apple’s phones because some of Samsung’s phones explosion “When several Samsung Galaxy Note 7 smartphones spontaneously exploded in August, the South Korean company went into overdrive. It urged hundreds of employees to quickly diagnose the problem” (Brian X. Chen and Choe Sang-Hun). This was an obvious and most recent example of Americanization in technology and people are still talking about it. And Americanization is still happening in the world of technology because many international companies are competing with Americans companies to rise and have a global

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

On Friday, August 31, 2012, The Tokyo District Court ruled that Samsung’s Galaxy smartphones and tablets did not violate an Apple patent on technology that synchronizes music and videos between devices and servers.[21] The three-judge panel in Japan also awarded legal costs to be reimbursed to Samsung. Presiding Judge Tamotsu Shoji said: "The defendant's products do not seem like they used the same technology as the plaintiff's products so we turn down the complaints made by [Apple]." An unnamed spokesperson for Samsung said: "[We will] continue to offer highly innovative products to consumers, and continue our contributions toward the mobile industry's development."[22]

the overall market share of Samsung is more than 21% whereas apple is still at 13.9% which clearly states that there are still many areas in which Apple Inc. can develop its market and get a good numbers. (corporation, 2015)

Creating a new vision statement is an attempt to show that the organization has evolved and can meet the competitive challenges of competing with Apple and other well-known technology firms. ?This new vision reflects Samsung Electronics? commitment to inspiring its communities by leveraging Samsung 's three key strengths: ?New Technology,? ?Innovative Products,? and ?Creative Solutions?? (?Vision and mission,? 2016). The objective of this vision statement is to capitalize upon ?Samsung 's core networks -- Industry, Partners, and Employees.? (?Vision and mission,? 2016). The emphasis on newness is in part a response to criticisms of Samsung as excessively derivative. In 2015, Samsung was ordered to pay Apple $548 million ?for infringing upon a number of iPhone and iPad patents? (Heisler 2015). Since then, Samsung has been trying to demonstrate its unique capabilities as an organization to consumers and provide a distinct value proposition to be avoid being cast as an also-ran to Apple. However, all of this rhetoric about innovation must be backed with real products with a real appeal to customers. Apple continues to dominate in the smartphone market, and for many iPhone is as synonymous with the concept of a smartphone as Coke is with soda.

For completion of this study, electronics which is leading manufacture through innovative and reliable products and services in highly competitive market. Main focus is on mobile phone who are attracting customers through new design, innovative features and competitive price (samsung.com/uk, 2014)

Apple had long been spearheading the industry with repeated successes of the iPhone model. Samsung