Apple’S Opportunity, Target Segment, Positioning, Market

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

* Apple’s niche audience provides the company with some lagging from the direct price competition.

their customers are liking. In this situation Apple Inc. is very prepared to supply their customers.

Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dreams and aspiration, and lastly empowering the people through technology. The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers. Apple try’s to brand the business around customers; every aspect of the customer experience is relevant. Every contact with the customer must be a reinforcement of the brand’s values.The brand is currently expanding by opening retail stores in high-end shopping districts in major cities around the world. The brand provides expert staff to selected stores; it has formed alliances with other companies to distribute its products (like with HP for example, who pre-loaded iTunes into its PC’s and laptops). The brand has also increased its accessibility through the expansion of its online stores.Through its retail stores, Apple is able to offer customers a direct

The four parts of this paper will include Apple’s marketing situation in terms of the

Apple’s over-arching company strategy follows an innovative, mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of “too much” or confusing their consumers through new operating systems. These goals, which create a unique and successful company, are achieved through the ways in which they use the five key strategic elements: arena, differentiators, vehicles, staging and pacing, and economic logic.

As the market growth shifts to emerging markets, Apple 's price positioning will impact competitiveness. Throught the integration model, both horizontally and vertically, the company was able to build non replicable and sustainable competitive advantages .Is engaged in design, development and marketing of personal computers,media devices, and portable digital musical players.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

In recent years a large part of Apple 's strategy seems focused on the Corporate marketplace. The company is careful to maintain its brand values as it engages with corporations: it positions itself as facilitating the use of the individual 's devices of choice (primarily iPads and iPhones) in the corporate world so that businesses can innovate and develop new

In the case of iPad marginal efforts in targeting of each chosen segments are the key of whole process. Apple continually target own existing and potential customers. In the Casa iPad targeting is investment of extra efforts that are enhanced on the roofs of enormous bran name capital. Therefore targeting is easier, but mistakes are also more dangerous. In the case of, for example iPad failure, company brand losing non-proportional amount of brand equity. Therefore, this situation in Apple is blessing and curse.

With the situational analysis, Apple Incorporated is seen as an organization that revolutionizes the market with innovative products like the iPod, iPhone, Ipad and the Mac Operating System. Although Apple Incorporated has revolutionized the market for such items, they are losing ground when compared to Samsung. Apple is losing ground because Samsung is pairing their devices with the Android software and they are outselling Apple devices iPhone (Pepitone & Covert, 2013). However, Google’s

The market segment of Apple is divided under 4 sections. Each section represents a specified economic understanding of the people in the society. The organization makes sure that they cover all the segments of the society they are functioning. The company has special prices for the different segment of the market, this will ensure that the customers will have lesser doubts about the products that they like they can afford by taking a look at the company’s product

Apple is well known for their computers and mobile phone technology. This paper will focus on the Apple Inc. background and how they got started. Apple computers and mobile devices changed the history of the world. Steve Job and Steve Wozniack took us for the desk computer to the Mac Book and IPad, from the big bulky Motorola phone to a variety of different types of phones. Phones that has touch screen and many of features. We will also look at the six components of the Apple Inc supply chain and examine any potential problem related to each of the components and how this successful organization resolve these issues.

Apple is also involve in the selling and delivering of digital content and applications th

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).