Applebees Swot Analysis

My company of choice is Chick-fil-A, and I believe an appropriate mission statement would be, “to serve the best-tasting, freshest chicken sandwich while glorifying God and having a positive influence on the families who enjoy it.” Some objectives that the company could strive for to achieve this goal could be to:

Olive Garden is known for Italian food and a family atmosphere. Come hungry. Between the wide variety of pastas, sauces, and toppings, the ever popular unlimited pasta bowl can be enjoyed over 100 different ways. Every restaurant offers an extensive list of appetizers, from dips and sampler plates to seafood and bite-sized pasta options. Traditional pasta favorites are also customizable with your choice of meat, seafood and sauces. Try the new citrus glazed salmon served over a bed of fettuccine or the classic lasagna, with layers of homemade meat sauce, mozzarella, and pasta.

As we walked up, this establishment looks like any other Applebee’s I’ve been to. It looked clean and well maintained from the outside, and these characteristics carried over as we traveled inside. We were greeted by a Dassel-Cokato Alumni, and he happily led us to where we would feast for the evening. He sat as at two tables shoved together big enough to fit 10 people, but we only had 6. All of us knew exactly what we needed to satisfy our hunger pains, so we didn’t even look at the menus. Our waitress was quick to get our drinks and take our orders. I took advantage of the half-priced appetizers deal, and asked for an order of classic boneless wings along with an order of mozzarella sticks.

Texas Roadhouse offers friendly service that makes you feel at home when you enter their building. It’s also very inviting for the whole family because they love to help you with whatever you need. Texas Roadhouse also offers live entertainment with their own staff line dancing right next to your table. Applebee’s has more of the sports theme with televisions available to watch your favorite sports teams. They offer games to play right at your table with a provided tablet located at your table when you get there.

Chick-fil-a is a family owned restaurant that was founded in 1946 by Truett Cathy. It is the second largest fast food chicken restaurant in the United States with more than 1,850 different locations. In 2015 alone sales exceeded $6 billion dollars. Chick-fil-a does not have a mission statement however they express everything through their purpose, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with chick-fil-a.” (www.strategicmanagementsinsight.com/mission-statement/chick-fil-a)

Applebee’s Bar and Grill is a nice laid back scene that’s perfect for hanging out and getting good things to eat on a small dime. I recently visited Applebee’s located on Baseline and 24th street with some family and my time there was a little different than before. I’ve dined here very often in the past, but at one point I stopped going because their menu was disappointing and not appetizing. My most recent visit there were was a drastic turn for the good and made my night a success. They exhibited an overall great store environment with great staff and new menu with happy hour choices and main entrees.

Industry Analysis – Threat of New Entrants: High. In a fierce, clustered environment, the casual dining restaurant industry is open to a high level of new entrants. With its closing of 130 stores by the end of 2018, Applebee’s has to make drastic decisions in order to stay in competition much greater stay in business. Power of Buyers: High. Consumers who dine in at one of Applebee’s location across the country ultimately have high bargaining power. Switching cost are at a low when considering where to dine because of all the options offered throughout a city. Another idea to consider is the demand for the product and service offered by Applebee’s is weak. As trends in food and eating habits change, Applebee’s has failed to deliver the

Olive Garden is a US-American restaurant chain specialized on Italian food. The company was founded in 1982 by General Mills and is now the biggest Italian restaurant chain with 721 restaurants. The company has an image of being a wholesome family restaurant. Every week, more than 4 million customers it a Olive Garden, with the majority of the customers being women.’’ An average check of $14.95 contributes to Olive Garden's nearly $3.3 billion in annual sales.’’ (Golodryga, & Ellis, 2010)

Applebee's in Estero, Florida is the perfect reprieve after a day at the area's amazing beaches. The classic American grill favorites and full bar make it a popular spot for locals and tourists alike. The menu has something for everyone. Enjoy a light lunch, salad, burger, pasta, seafood, sandwiches, grill items and much more. The 2 for $20 menu is ideal for budget-conscious patrons at Applebee's.

Looking at Chick-fil-A’s analysis of the external environment and competitors we can see there is lots of threats. There are many models and analysis tools we can use to scan the environment. Porter’s Five Forces Model, Stakeholder Analysis, SWOT Analysis, Strategic Group mapping, and Industry Key Success Factors are all tools used to scam the environment and competitors.

The Panera Bread company was started in 1981 as Au Bon Pain Co., Inc. Established by Louis Kane, and Ron Shaich, the organization thrived along the east shore of the United States and universally all through the 1990s and turned into the predominant administrator inside the pastry shop bistro classification. Units were opened in the mall, shopping centers, and airport throughout the 1980s and 1990s. In 1993, Au Bon Pain Co., Inc. bought Saint Louis Bread Company®, a chain of 20 pastry shop bistros situated in the St. Louis range. Near 1993 and 1997 normal unit volumes expanded by 75%. At last, the idea 's name was renamed to Panera Bread in 1997 in every market outside St. Louis. By 1997, Panera Bread could end up

atties Foods is a true Australian success story. Since opening our doors in 1966, we’ve grown from a small cake shop in regional Victoria into one of the country’s biggest bakeries. Today, Patties Foods proudly employs around 570 people and produces over 300 different sweet and savoury products. Each year our products are proudly sold through grocery and convenience stores as well as foodservice distributors who supply cafes, stadiums, caterers, schools, restaurants, hotels, clubs and even overseas markets.

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing.

Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain

It is clear that a strong brand image is very important for Apple Inc. because a strong brand image is one that consumers trust and feel is a sound investment representing value for their money. The company's financial performance is robust and this certainly is a positive attribute and predictor for survival of the company in the present economic crisis because Apple Inc. is well established and financially sound. Apple Inc. focuses on research and development which means that the company will stay abreast