Apple's Approach to the Broad Market

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dreams and aspiration, and lastly empowering the people through technology. The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers. Apple try’s to brand the business around customers; every aspect of the customer experience is relevant. Every contact with the customer must be a reinforcement of the brand’s values.The brand is currently expanding by opening retail stores in high-end shopping districts in major cities around the world. The brand provides expert staff to selected stores; it has formed alliances with other companies to distribute its products (like with HP for example, who pre-loaded iTunes into its PC’s and laptops). The brand has also increased its accessibility through the expansion of its online stores.Through its retail stores, Apple is able to offer customers a direct

In modern society, electronics are used on a daily basis. Virtually everyone has a smartphone that they carry with them at all times, and most individuals have a personal computer for home use. In this electronic age, it is primarily two companies that are competing over the market share in order to be recognized as the best performing tech company: Apple Incorporated and Microsoft Corporation. Most individuals, when asked, have strong preferences towards either Apple or Microsoft products

Purchases of luxury products has gone up as purchasing power of consumers continues to increase in different markets. Music industry growth has witnessed soaring heights which is a big social influence on Apple and its products. One of Apple’s main offerings is the music store iTunes and Apple has gained a lot from this social development and change in modern lifestyles.

Apple has created a culture associated with its products (Ferrell & Hartline, 2014). Owning the latest iPhone is as much to do with image as it is the product (Ferrell & Hartline, 2014). Accordingly, customers with a high need for conformity to a group held in esteem are willing to pay more certain products (Labrecque et al., 2011). Consequently, Apple has been a success commanding higher sales prices than its competitors (Ferrell & Hartline, 2014).

Apple continues to focus their demographic trend on all consumers nationally and internationally. Apple’s business model has not altered since the company’s arrival in the late 1970s. Apple is a pioneer in consumer electronics innovation and has dominated the production of proprietary hardware and software, which has provided the company a competitive benefit in gaining a share of any market into which they have attempted (Gupta, A., 2013). Apple’s new iPad Air will continue to deliver a product that is useful and appealing to all private and commercial consumers. The large global customer base Apple has generated will continue to grow, while maintaining the loyal customers and reaching all demographics.

Apple Inc. is an American Multinational corporation that designs, develops and sells consumer electronics, Software and personal computers. Apple Inc.’s best known hardware products are the iPhone smartphone, ipod media player, the mac line of computers and the ipad tablet computer. Apple Inc. is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia . Apple Inc.’s success in recent years can be attributed to its emphasis on Innovation. Apples Inc.’s iPhone, iPod touch and iPad were some of the most innovative consumer electronic products the market had seen in years. The purpose of this report is to analyse the innovative environment and technology development process that set the scene for apple to dominate the consumer electronics market.

Apple Inc, nowadays is one of well known leaders in the field of electronics items. This American multinational’s headquarters is in Cupertino, California. Its best known products are Mac lines of computers, the ipod, iphone and ipad. There are many competitors are in the market

The free marketplace within our economy provides a tremendous opportunity for small businesses and companies to grow and prosper. This type of economic system provides business owners the independence to design and supply almost anything. But this fluid environment can also limit and even closedown a company if the demand for their products isn’t sustained. The company Apple Inc. is known for their competitive advantages in the current marketplace and worldwide. This company is known for their creation and design of Macintosh personal computers and its signature look is in the shape of an apple, creating instant visible product recognition for customers. Currently, Apple Inc. leads the industry in the digital music revolution with its iPods and iTunes online stores. In addition to their creations they have also reinvented mobile iPhone and iPads which have defined the future of mobile media and computer systems with new advanced technology. These innovations with electronic devices have enhanced the overwhelming worldwide demand for their products which has affected the way other technology companies around the world, market and strategize their current and future products to its customers.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

The role of entrepreneurship in the development of the company and the fundamental reasons behind their success.

Aside from all of the advances Apple has made in their technology systems and products that has become a company that is also a fully functioning business organization that is flourishing in economies around the world. Keeping local customers, as well as those on a global level, satisfied and happy, the company helping to make a unique unmatched precedence in the mind of their customers. To date their company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products all around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple which continues to do so with their popularity around the world with about 301 store locations in 10 different countries

Formerly known as the Apple Computer Company, Apple was developed by the three co-founders i.e. Steve Jobs, Steve Wozniak and Ronald Wayne. The company came into being on 1st April 1976, when they launched their first product, the Apple-I.

The focal point of any organisation is its customers as without them there is no market. Their needs, behaviour and purchasing power have the ability to create new opportunities for the organisation, which in turn increases profitability, but due to them becoming more knowledgeable about products and alternative suppliers, they can also have a negative impact on the organisation’s profitability. (Venter 2014:148; Cant 2013:28). As previously stated Apple has created a demand for its product, by implementing a top down approach – first focusing on the more affluent customers in order to create a desire to have the phone at any cost. Their focus has never been to sell low-cost phones, but rather to sell an experience, which comes at a higher

Apple Company from this analysis has a competitive advantage in the e- commerce market of possessing the hardware product and software service lines. The closest resemblance to apple market strategy when dealing with products comes from the Amazon Company, because their scale of operating activities and sales force is similar to that for Apple Inc. Fortunately the product or service that is best positioned in the market is that from Company of Apple, who are present on both physical and online e-commerce marketing. The company holds the largest market share and has the best year on year growth. Customers have commented that the durability of products and services are much more improved when compared to others in the all industry, and the issue raised both Apple Company and Competitive companies both have a much concern on presence and e-loyalty of the customer base.