Apple's Beethoven

3542 Words Oct 5th, 2012 15 Pages
EXECUTIVE SUMMARY
INTRODUCTION

This report will thoroughly go through the case of Apple, a company that is at the forefront of entertainment technology. Our team of expert analysts and consultants has carefully evaluated the situation of the company, determining what practices and innovations have led to its current position, developing a plan will continue to help the company further it’s position, and provide logical rationale and follow up to our plan. Before getting into the details of the company’s managerial and innovational practices, the report will provide a brief overview of the company. Apple is in a critical position with the loss of its former CEO, Steve Jobs, but with implementation of certain practices and policies, it
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Additional innovations by Apple continued in 2007 with the introduction of music sales on iTunes without digital rights management (DRM), which allowed consumers to play music on third-party players. Later that same year, Apple became the third-largest mobile handset supplier in the world thanks to the iPhone (Chen, 2008).
On January 14, 2009, Jobs announced a six-month leave of absence because of health issues (Zaleski, 2009). His health had become a distraction for himself, his family and Apple. Jobs stated, “in addition, during the past week I have learned that my health-related issues are more complex than I originally thought” (Ostrow, 14). During this time many speculated that the company would do poorly without him, yet Apple was still able to record its best non-holiday quarter ever (Mahmood, 2007). Apple opened the year 2010 with the announcement of a new product, the iPad, a large touch screen tablet computer. Once Apple released iPad on April 3, 2010, the iPad sold more than 300,000 units and by the end of the first week, sales reached 500,000. In May, Apple’s market cap exceeded Microsoft’s for the first time since 1989 (Mahmood, 2007). Following the iPad, Apple released the fourth generation iPhone, along with the second generation of iPods. By late 2010, Apple shares hit an all-time high of $300 and finished the year with the unveiling of the latest installment of its

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