Apple's Marketing Strategy: A SWOT Analysis Of Apple

In order for a company to decide what marketing program will work, the company needs to have an understanding of how consumers make decisions. Consumers are quite unpredictable. So what might have worked yesterday or today may not work tomorrow. Therefore the marketers need to constantly improve their understanding of consumers and their behavior and form that adapt their marketing strategies to the changes in consumer behavior.

SWOT analysis is a method used for evaluating and analyzing any business and its current environment so as to identify the most beneficial goals. By using SWOT analysis it is possible to together information regarding HMVs position, resources and capabilities.

Apple Company has created a strong brand name which represents quality and classy products. The brand has also built up customer loyalty throughout these years and they gained a lot of trust from their product users. Apple eventually leads when it comes to quality because their product such as MacBook recorded only 17.4% failure rate which is actually lower than a lot of their competitors. Besides that, Apple also stayed two years ahead of its competitors. They designed and worked on products that are launched today two years ago such as the Iphone 6 which is launched today were actually designed and worked on from year 2012. Even though they are ahead in the market, Apple does not stagnate but instead conducted continuous improvement and innovation to make sure that there are fearless of their rivals in the industry.

The SWOT analysis gives organisation the opportunity to evaluate issues within and outside the business. It is the method of evaluating the strengths, weaknesses, external opportunities and threats from competition, and also to identify some strategic decision-making (Colbert 2018).

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

The SWOT analysis is a tool that is used to identify and understand the internal strengths and weaknesses in an organization and the external threats and opportunities in the market environment the organisation is operating in. Ferrell & Hartline (2011), state that it helps an organization chart a niche that is sustainable in a particular market. It helps the organisation identify a growth pattern or path that would best exemplify its good values and opportunities for the benefit of the shareholders.

Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts.

The basic focus of a company with a production orientation is toward maximizing production output. Under a production orientation, a company is succeeding when it is manufacturing as many products as possible at the cheapest possible price. In contrast, a company with a marketing orientation is squarely focused on the consumer. Market-oriented companies respond to marketing research and tailor their products in accordance with what they perceive to be the demands of the market.

Due to this research Marketers can respond a lot more effectively to increases from competition by defining customer's needs. By defining customers needs the decision makers of an organisation can define objectives and allocate resources a lot more efficiently. Coca Cola and Lynx More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment.

‘SWOT analysis is a means of analysing the environment of an organisation by assessing the internal strengths and weaknesses and external opportunities and threats’1

The process of SWOT analysis is a universal method widely approached in corporations to scan the internal and external environment so that companies can deploy relevant countermeasures to make improvements. It contains four elements, they are strengths, weaknesses, opportunities, and threats (Helms & Nixon, 2010).

The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets.

Drucker stresses that marketing goals must be customer-focused initiatives, "a supermarket needs to focus on the customer and bankers need to focus on services" and "marketing is the business as seen from the customer" (Darroch 2009: 9). Drucker also stresses that businesses must not confuse their own

How service firms use market orientation has attracted great attention in innovation literature (Agarwal et al. 2003; Manzano et al. 2005). Market orientation refers to ‘‘the organizational culture that most