Essay Apple’s Marketing Strategy Research in China Market

The product that I choose for my commodity chain project was the Apple IPhone that has been one of the most popular cell phone devices since its initial release in June of 2007. The idea around me picking the iPhone revolved around the fact that I have owned every generation Apple IPhone since the first generation IPhone release and am very familiar with its technology and background. In the initial part of this paper, I will discuss the rudimentary junctures in the iPhones commodity chain such as manufacturing and retail sale. In the latter half of my paper, I will then specifically investigate into the people who physically produce the iPhone and their living conditions, ways of life, and overall character. It is important to understand that even though Apple is a very profitable company that sells successful, unique products, they still use a contract manufacture known as Foxconn that is known for their harsh work environments and poor labor treatment.

Apple has a strong financial foundation which allows company growth and allows them to maintain the competitive edge.

Apple’s position and marketing as a premium brand is based on their strategy of not competing on price. Apple operates on premium pricing and price skimming. Premium pricing is a strategy in stitch products are introduced and kept at high prices in order to encourage a level of exclusivity and luxury among consumers. The high prices of Apple products, in comparison to their competitors, is reflective and representative of the quality and exclusivity of their products. Through this pricing strategy, Apple has successfully build a brand equity and value around their brand and products which in result means consumers are willing to pay the extra amount of money for their products, instead of going to competitors with lower prices.

People involved in the IT industry and people who use technology, including current Apple users, affluent young adults and adults who have money to spend on a new phone have been targeted by the authors of the texts. Boxall’s text appeals to all as it is a factual article, whilst Lovejoy’s opinion text appeals to those interested in his subjective viewpoint. Boxall’s text is factual and he provides unbiased information such as “The screen, which takes up the whole of the phone’s front panel, is made from surgical-grade stainless steel, with glass on the rear panel. It’s water- and dust-resistant, and available in space grey and silver.” By stating these facts, his information is directed towards technologically savvy people who understand the phone’s complicated features and functions and are appreciative of the information. On the contrary, Lovejoy’s opinion is negative and his audience is people who desire an expert’s opinion on Apple’s new release. This is clear by Lovejoy including critical information such as “The first piece of bad news is photos. 16:9 photos are fine, as those are just centred on the screen. But display a wide-aspect photo horizontally on an iPhone X, and… the notch intrudes into the side of the photo.” With Lovejoy’s

With the ‘open door’ policy, China boosted the publications and entertainment of all kinds. New brands of clothing appeared in China. a number of

This kink is named oversea factories with horrible working conditions. A factory in Suquian, China, owned by Apple, was found to have “serious health and safety, environmental, and human rights violations.” Articles rarely tell you the specific violations are, but you can probably add them up for yourself. Health violations can include dangerous machinery, not supplying proper safety gear for the workers, and more. Environmental conditions could be considered black mold, something wrong with the factory ventilation systems, or sewage dumping near the factory. Last, but not least to address in this case, is human rights violations and those can go on forever. A few of them are basic slaves, unequipped, and being made to work exceedingly long and unnecessary hours. This means that the iPhones in your pockets were made by other human beings who were being underpaid or not paid at all, working with dangerous machinery, and unsafe

Despite the fact that there are multiple successful paragraphs in today’s reading, the one that stands out the most starts on page 364 and continues on page 365. The previous paragraph compares China’s industrial boom to the Western booms in Europe and America. Hessler explains how there are great contrasts in both China’s and the western industrial evolution; Europe and America’s industrial change focused on “radical changes in thinking” due to the lack of labor hence the need for efficiency. However, with China’s working population (72 percent of 1.3 billion citizens), China’s boom is, in Hessler’s opinion, wasting human resources even though there are some “triumphant” stories like Master Luo’s (who is just making bra rings despite his success.) Master Luo’s story in this paragraph creates pathos that grabs my attention and sympathy as my parents have similar stories. Furthermore, the paragraph contributed criticisms of China amid the growing industrial change. Perhaps it was the pathos that grab my attention or maybe the honest criticisms of China that made me realize China is not as grandiose as many say it is, but this paragraph stands out most

The Paper’s Sixth Tone attracted the attention of several foreign media, including The New York Times, whose reporter Didi Kirsten Tatlow interviewed Wei Xing, chief editor of Sixth Tone and the former deputy editor in chief of The Paper, issued a long report titled “Digital Paper in China Covers Contentious Issues, Now in

Good afternoon everyone, my name is Yonghui Lin. Before giving information to you, here I’d like to show some pictures from the latest news. (PS: Showing some pictures about Irma Hurricane in Florida) As of September 15, the hurricane -Irma has caused at least 82 deaths, including 43 in the Caribbean and 39 in the United States.

“Dear Scott, you are about to embark on the ride of your life, so, buckle up dude,” writes author Scott Kronick in the opening line of a letter his younger self. “…When you have the chance to move to China in 1995, jump at this. It will be an inflection point in your life you will not forget.” Kronick, CEO of Ogilvy Public Relations, Asia Pacific, the leading public relations consultancy in Asia, has lived in China for nearly two decades, during which he’s experienced tremendous social, economic and personal change. The Lighter Side of China, while diminutive in weight, is more than an autobiography or travelogue, it’s Kronick’s professionally refined “CliffsNotes” on how to survive 20 years as a foreigner in modern China. They key to it all, to happiness in business and at home, Kronick explains, is to continuously “seek to understand.”

ill be hard for the Danshui to assemble 2.4million iPhones at the deadline 31 May 2011. (TermPaper Warehouse)

I am writing you in regards to This American Life’s retraction of its episode “Mr.Daisey and the Apple Factory”.Although the excerpt you gave was partially fabricated from what I understand from the retraction episode all the things you mentioned are actually happening in China. Just because you didn't see them yourself doesn't mean you shouldn't have mentioned them. To me it seems like you thought just that. You saw your visit as a piece of the pie and you wanted the whole pie but you didn't have it.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

As an evolving technology company, Apple is one of the most successful companies in history. In today’s society, we cannot live without Apple products such as the Pad or IPhone. Apple 's success has come at a high cost with regards to safety to the workers of Foxconn, a supplier which makes products for Apple and plenty of other tech giants. As a result, some workers have committed suicide and many riots and fights have broken out.

Apple is being criticized in China for three main issues, including slave labor, guarantee scandal and underdeveloped infrastructure. However, China is a significant market for Apple. Apple’s market share in China is continuously growing while decreasing in mature countries. Issues related to human rights and labor protection in China are sensitive and of globally mutual concern. If we do not address these issues properly, we will lose Chinese customers as well as suppliers and sub-contractors. This may also seriously impact the reputation and sales of Apple products worldwide.