Apple's Mission Statement Of Apple

1161 WordsJun 5, 20165 Pages
Answer 1 Mission Statement of Apple is: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” The mission statement of Apple was released in 2010 in its Press releases. It highlights the products which the company has introduced over the period of time. The mission statement ends with “defining the future of mobile media and computing device” which means that the plan of Apple is to focus on research and development in the field of mobile and other devices such as Ipad. Answer 2 SWOT analysis of Apple IPhone Strengths 1) Brand Image- Apple has huge brand equity. It is one of the topmost companies in the world 2) Innovation- Apple is responsible for technological revolution through IPhones, IPads and IPods. 3) Operating System – The user interface and the OS it offers is fast and flexible. 4) Consumer Loyalty- Due to good design and amazing software it has loyal customers Weakness 1) Price is high as compared to other products such as Samsung and Motorola mobile phones 2) Weak distribution in India and China- It has good distribution in U.S. but lacks in major markets such as India and China 3) Restriction on phone such as Bluetooth is not available, non-removable

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