Apple's Social Media Marketing Campaign

Customers of Apple are aware of the product by seeing advertisement and by live streaming press conferences that are held by Apple. The effectiveness of live press conferences is that the potential customers will know what features the product has.

By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook, Twitter, Snapchat, and LinkedIn, Apple can reach college students, adults, and like-minded professionals. All of these websites listed above already provide a B2B model for advertising to include in-depth analysis of the market being reached

Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media

In nearly every corner of the world, someone cannot walk down the street without seeing someone texting, talking or using the internet. Recent advances in our ability to communicate and process information in digital form— a series of developments sometimes described as an "IT revolution"— are reshaping the economies and societies of many countries around the world (“TECHNOLOGY AND GLOBALIZATION,” 2016). One of the main changers has been Facebook itself. Facebook is possibly one of the most well-known public corporation in our world today. With over 901 million users worldwide and with over 488 million users who access Facebook through the mobile app. It is an essential need for a lot of individuals out there. Launched in 2004 by Mark Zuckerberg, Dustin Moskotvitz, Chris Hughes and Eduardo Saverin at Harvard University, Facebook is now estimated to be worth $200 billion dollars. Facebook has changed the world in positively in so many ways and keeps us all connected to family/friends from anywhere around the world. Facebook and technology are co-related. Essentially, technology was the component that brought Facebook in this world.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Store. Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak after Wozniak

What comes to people’s mind when they hear the word “Apple”? First thing they will think of is iPhone, that’s how popular Apple company is. Even though Apple products are trendy and famous nowadays, they still need to let people know how good their product is. To be able to achieve that, they advertise their product through television, social media, and many more. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. iPhone 7, Apple watch series 2, and Mac Book Pro are the three new and improved products of Apple. iPhone 7 significantly enhances the most important parts of the iPhone experience. It introduces progressed new camera systems. The best battery life ever in an iPhone. Immersive stereo

Social media has taken the world by storm. Facebook currently has more than 1 billion active users, which is three times the number of people who live in the US. With so many people using Facebook it comes to no surprise that it has been made to have a negative influence from concerns over privacy, to people spending hours on the site and ultimately becoming addicted to it. But Facebook can also be a useful tool when used correctly, it helps people stay in touch, make new friends and it cures boredom.

One of the new phenomena of our generation is Facebook, and with four hundred million users, it ranks first in the 2017 “most famous social media site” chart. Personally, I believe a convenient social media should benefit the people on multiple aspects and Facebook successfully fulfills every category to make a social media pleasing. It all initiated in February of 2004, when Mark Zuckerberg founded Facebook with the ultimate purpose to create a better communicative and connected world. Not only does Facebook allow its users to create and upload their own profiles with photos, videos, and other information about themselves, but also friends have access to profiles of other friends, allowed to comment on their updated status or write on their profile wall. Facebook successfully meets the criteria of privacy, communication, and keeps the reader informed of current events.

Marketing of a creative product is a mammoth part of the introduction of said product. Social media is a social factor that can be accounted for, for a substantial chunk of todays marketing of creative products. In relation to the I-Phone, large hype is made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has released their creative products many videos, stories and photos will be shared relating to this new product. “This phenomenon is causing business to embrace the web platform and it’s strengths allowing them to reach global audiences.” (Graham, 2005) According to a study done by Pew Research Centre, 74% of

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

To figure out the future of Facebook we need to dive into the past Internet, the fast growth and even faster decline of earlier social networks like Myspace can show us what we should be looking for. It was only May of 2009 when Facebook surpassed Myspace with nearly 70 million users, a number dwarfed by current “populations”, but was newsworthy at the time. Every social network needs one thing, to be cool. The glitches or unused features can be overlooked, but if something’s cool it will gain a huge following. This reason was responsible for Myspace’s success and directly related to its demise.

In just only ten years, Facebook has gone from a dorm-room idea to a company with 500 million users. It is one of the quickest growing companies in history and is an important part of the social life worldwide. Author David Kirkpatrick provided extensive history and fascinating facts about Facebook in his book, The Facebook Effect. Kirkpatrick begins by explaining how Facebook was created, why it has been so successful, and where it will be going in the future. He discusses Facebook’s successes and mistakes, and explains CEO Mark Zuckerberg’s ideas and future plans.

Aside from all of the advances Apple has made in their technology systems and products that has become a company that is also a fully functioning business organization that is flourishing in economies around the world. Keeping local customers, as well as those on a global level, satisfied and happy, the company helping to make a unique unmatched precedence in the mind of their customers. To date their company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products all around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple which continues to do so with their popularity around the world with about 301 store locations in 10 different countries