Apple's Swot Analysis

Refer to the financial reports of Apple, Inc. for the year ended September 25, 2010

For 52 weeks Ending 2001-09-29, Apple had $5,363 million in revenues, gross profit of $1,235 million, and a NEGATIVE operating income of $344 million. It incurred a loss of $52 million before tax, and Income After Tax was NEGATIVE $37 million. Apple improved its position in the next year, having revenues of $5,742 million, gross profit of $1,603 million, and a positive income of $17 million. Apple 's income after tax for the fiscal year was $65 million. For Fiscal Year ending 2003-09-27, Apple increased its Total revenue and expenses. Apple 's total revenues stood at $6,207 million, negative total expenses of $6,208 million. Apple 's income after tax stood at $68 million, and a net income of

Apple Inc had sales amounting to $ 65,225 in 2010 compared to $ 108,249 in 2011 which is a 66% increase (U.S Securities and Exchange Commission, 2011). This indicates the company performed exceedingly well in terms of revenue generation. MSN (2011) provides that Apple has a five year annual growth rate of 41.16% compared to industry's growth rate of 38.38%. This indicates that the company has high performance compared to other players in the industry and that the company is achieving its strategic goal of increasing organizational revenue. The results indicate that strategies employed are effective in generating revenue and in improving performance.

From table 2, we can see that Apple growth rate for the next 5 years. We are expecting a earnings increase of 7.06% over last year, 7.72% over 2016, 9.24% over 2017 and no increase over 2018. But overall, Apple is expecting an annual increase of 13.03% over the five-year period.

The intent of this analysis is to evaluate the threats that have the potential to significantly influence the ability of Apple to compete and succeed, in addition to evaluating the major opportunities for continual financial growth. Apple (NASDAQ:AAPL) generated $43.6B in Revenue and $9.5B in Net Income in it latest full fiscal quarter ended March 30, 2013, with the majority of revenue from new products less than three years old (Apple Investor Relations, 2013).

Apple had nearly $137 billion of cash at the end of Dec 2012. Over the past few years, the Company had been highly successful with the launch of the iPhone 3G in 2008, and which was followed by the launch of iPad in 2010. The Company enjoyed high profitability, and was able to keep its costs at a minimum. The gross margin on the iPhone was between 49% and 58% from October 2010 to March 2012, and the gross margin on the iPad was between 23% and 32% in the same time period. Apple’s capital structure included no debt; hence, there was no outflow of cash for making interest payments.

Table 1 reports the selected financial data concerning business operation, and related growth rates from the annual report of Apple Inc. (2015). Notably, net sales rose 28% during 2015, with increase of net sales $50.9 billion. The growth of net sales over 2014-2015 was the second biggest rate during the recent five years. Note that the sales of Apple are determined by launching of new products

Once solely regarded as a common handheld fruit, two unlikely visionaries changed the meaning of “Apple” forever. The corporate conglomerate that now manufactures and sells various electronic products such as computers, cell phones, tablets, music players, and computer accessories was once merely an idea two college dropouts had dreamt in their own garage. Apple stock currently trades at $544.45 (as of February 14th, 2014), with a net worth estimated at over $500 billion (Forbes) 4. Who started the company, how did they come about starting it, who were the main

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of

The financial analysis of Apple is based on evaluating company and industry data from various sources. A trend analysis was performed using data for

In the last quarter of 2013, Apple has managed to sell 14.1 million ipads, 33.8 million iphones and approximately 4.6 million macs. All these new gadgets helped Apple to generate an enormous amount of $37.5 billion in revenue resulting in a huge profit of $7.5 billion. The full year results for Apple showed that they secured overall revenue of $171

Apple Inc. has come a long way since 1981. Yet again, Apple has won the “CMO Survey Award For Marketing Excellence” in 2012 for five consecutive years. Even though Apple is one of the most successful multinational corporation and has become a tech icon, the company had a pretty rocky start. Back in 80s, Apple Inc. originally called Apple Computers, wasn’t the leading company for manufacturing personal computers, while Microsoft flourished, selling their computers at low-cost

The company has over the years tremendously satisfied its loyal customers that are engaged with its services at a fast growing rate. All these have provided the company with an unparalleled foundation for the present and future business. As at 2015, Apple, Inc. was far and away the most valuable global brand with a worth of $128 billion. This was up 23 percent from 2014’s $105 billion. In the same year, Apple, Inc. was the first American company to have a market value of above $700 billion adding to its long list of accomplishments it has recorded in its consumer goods sector and electronic equipment industry (Kopytoff, 2015). Similarly, as at the December 2015 quarter, revenues at Apple, Inc. hit a record $75.9 billion. During that time, Apple, Inc. sold about 74.8 million iPhones (Vizard, 2016). This was an all-time high. Deriving from this figures, one grasps that about 34,000 iPhones were sold on average per hour, more than four times the volume of iPhone that Apple, Inc. was selling five years ago. Analysts believe that Apple, Inc. is reliant on the iPhone brand for its present and future growth.

Apple Corporation came into existence on the 1st April 1976 by the two founders, Steve Jobs and Steve Wozniak in Cupertino, California. In the initial 30 years of the company it was named as Apple Computer Inc. but in the year 2007 the word “Computer” was taken off (Business Insider, 2013) and since then the company has been known as Apple Inc. The initial product, the Apple I Computer which was introduced in 1976 was a failure, however its successor the Apple II which was launched in 1980 was a success. It was

Apple has in recent times become a corporation that many businesses look up to due to their large amounts of success. Over time they have amassed one of the largest fortunes that any businesses have ever seen. In fact they have more funds in their account than some countries do. Having about 159 Billion dollars in cash reserves is no small feat but it wasn’t like this from the beginning (Ro). Apple had to work their way up just like any other corporation.