Application Of Revenue Management For Hospitality Industry

1649 WordsSep 9, 20157 Pages
Executive Summary: The aim of this assignment is to analyse a selected yield/revenue management enterprise and to use the knowledge of revenue management in hospitality industry to develop an appropriate case study by applying appropriate yield management theory and concepts. In order to present it as a business report I will explore the applications of revenue management techniques and strategies in hotel revenue management operations and how it is used in order to maximise the revenue from the limited number of products e.g. Rooms, facilities etc. in different times in a year. Introduction: Application of revenue management techniques is perhaps the most important part of hotel operations. This report provides an application of revenue…show more content…
Ramada Encore prides itself on setting new standards, providing our guests complimentary secure undercover parking, in-room Internet access and wireless high speed connectivity to all public areas, and in-room tea and coffee making facilities. . The design is fresh, stylish, vibrant and upbeat, offering 108 comfortable guest rooms suited to the corporate and leisure traveller. (Ramada encore, 2015). Facilities: Café & Bar 24-hour reception and business centre Wireless internet access throughout the ground floor hub Gymnasium equipped with bikes, treadmill and weights Conference facilities for 5 to 120 people Complimentary secure on-site undercover car parking Airport Shuttle drop-off and pick-up facilities Express check out and dry cleaning and laundry facilities Wheelchair accessible reception and rooms Non-smoking disabled rooms Offering all day dining, the Coffee Bar Café is an ideal informal place to meet and unwind. Bright and spacious dining area with a choice selection of café style meals A variety of beverages including aromatic coffees and teas, ice-cold beers and delicious wines. Ramada Encore Signature ‘Ramada Mornings’ Full Hot Buffet Breakfast served daily LCD TV with news and sports programmes throughout the day Friendly and attentive staff who are ready to cater to
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