Application Of Revenue Management For Hospitality Industry

1649 Words7 Pages
Executive Summary:
The aim of this assignment is to analyse a selected yield/revenue management enterprise and to use the knowledge of revenue management in hospitality industry to develop an appropriate case study by applying appropriate yield management theory and concepts. In order to present it as a business report I will explore the applications of revenue management techniques and strategies in hotel revenue management operations and how it is used in order to maximise the revenue from the limited number of products e.g. Rooms, facilities etc. in different times in a year.

Introduction:
Application of revenue management techniques is perhaps the most important part of hotel operations. This report provides an application of revenue
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Ramada Encore prides itself on setting new standards, providing our guests complimentary secure undercover parking, in-room Internet access and wireless high speed connectivity to all public areas, and in-room tea and coffee making facilities. . The design is fresh, stylish, vibrant and upbeat, offering 108 comfortable guest rooms suited to the corporate and leisure traveller. (Ramada encore, 2015).
Facilities:
Café & Bar
24-hour reception and business centre
Wireless internet access throughout the ground floor hub
Gymnasium equipped with bikes, treadmill and weights
Conference facilities for 5 to 120 people
Complimentary secure on-site undercover car parking
Airport Shuttle drop-off and pick-up facilities
Express check out and dry cleaning and laundry facilities
Wheelchair accessible reception and rooms
Non-smoking disabled rooms
Offering all day dining, the Coffee Bar Café is an ideal informal place to meet and unwind.
Bright and spacious dining area with a choice selection of café style meals
A variety of beverages including aromatic coffees and teas, ice-cold beers and delicious wines.
Ramada Encore Signature ‘Ramada Mornings’ Full Hot Buffet Breakfast served daily
LCD TV with news and sports programmes throughout the day
Friendly and attentive staff who are ready to cater to
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