Introduction:
On the following pages i will explain and analyse what is customers and to gain the greater understanding of needs, wants and attitudes of them with application of theories. Also I will explain what market is and I will discuss types of information needed to support marketing decisions.
1.What is customer?
Customer is the receiver of a good, product etc. .Acquired from a seller, supplier via a transaction or exchange for money or something other valuable.
External and internal customers
Customers are divided into two classes (internal, external):
1. An external customer of an organization is the customer who is not directly connected with the organization.
2. An internal customer of an organization is a customer
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5. Options Customers need to feel that other revenues are available.
Keys to identify the customer’s needs:
-To ensure the customer satisfaction.
-To identify needs you have to ask the right questions.
-Check for additional needs.
-Use experience and knowledge to offer the right products and services to meet the customer’s needs.
Customer wants
Wants are a not exactly the same of needs and are largely dependent on the needs of humans themselves.
Our wants come from of our personal experience and might demand from countries to country. Also in lots of times the cultures and tradition in some countries Some important wants of the customers:
-To listen what they saying.
-They want speed to the service.
-They need value.
-Positive surprise.
Different between needs and wants:
Wants is a step up in the order of need, and is something that people desire to have. Needs is necessary for people such as the food, a home etc. From the other hand the wants are not very necessary for people because they can live without them such us a bike or a pool in the house. Attitudes of costumers
Attitude in marketing means: A characteristic or future of a product that is thought to appeal to customers. For example attitude of a coffee may include the aroma, the quality of the coffee, packaging and the presentation of it. Some important customer service attributes:
-Personable
The customer’s service should have a variety of
Frankfurt suggests that desiring something often relates to only a specific moment or something that benefits oneself. He uses the example of a person who has free time and decides
External customers are individuals or businesses who do not work for you but buy goods or services from you. As a manufacturer you may purchase your components parts from other companies and become their external customer. You then produce your product which you sell on to your own external customers. This can also apply to services, like hiring booking services as opposed to employing someone, you then become the bookkeepers external customer.
The movie High Noon written by Carl Foreman and the short story “The Most Dangerous Game” by Rich Connell are both really good stories that contain a fairly different plot, but they also have some similarities. High Noon is about Will Kane, who is a Marshal in a town called Hadleyville. He is a brave character that doesn’t stand down. He recently got married to a Quaker, but conflict appears when Frank Miller, who is the man Kane sent to jail, is coming back to town. Also he has trouble swearing in deputies and has to fight Frank and his gang alone.
Want’s, and needs. Two words that have different interpretations. Two words at war with one another. When these simple, words are called into action they cause doubt in even the most steadfast individuals. Giving up the wants of one’s self for the needs of another, that causes the tipping of the scales. People have a tendency by nature to take what they want and forget about what they need. Balancing want’s and needs is, to put it in simple terms hard, but completely giving them up for someone else is close to impossible. Yet when an individual is put under compelling circumstances, there needs and wants intertwine giving them the ability to put their own interests aside and sacrifice themselves for others.
To quote Hamilton, ‘’Men are ambitious, vindictive and rapacious.’’ Human emotions have many different responses. From the moment humans were born, we wanted happiness and the ability to fulfill instant gratifications.
Every day we think about what we do and what others do, what’s right from wrong what we want and what others want we usually forget what we want for our self’s.
* Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in different company like Tesco Bank, Lloyd Bank, HSBC and other company.
Customers are considered secondary users their goal is to make sure that an organization is profitable to insure that there can be a long term usage of the organization.
To want is to feel a need or a desire for; wish for. Many will do whatever it takes to somehow please the desires they can't control. Some wants are for selfish reasons and are only beneficial for the one who wishes them, but there can be wants for others too. They can be good or bad. To achieve the impatient needs you might have to disobey the rules, or defy the authority and law. Studies have been recorded to test people and their own personal wants, many of the results ended with them choosing the choice more so beneficial to them. Also in many occasions they chose the choice that would’ve normally been against the rules. In these cases someone is faced with a want that they should not be able to achieve because it's against their given
We come into this world wanting things that are not ours, and things we do not deserve.
this information in our minds and create a file of wants, called our quality world. Reality therapy
This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.
These are biological needs which are the strongest. Since this is the basic level for human being to survive and search for satisfaction
A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.
However, wants are just feelings; you must have capital (money) to turn those wants into demands.