Application Of Theories For Business Decisions

Want’s, and needs. Two words that have different interpretations. Two words at war with one another. When these simple, words are called into action they cause doubt in even the most steadfast individuals. Giving up the wants of one’s self for the needs of another, that causes the tipping of the scales. People have a tendency by nature to take what they want and forget about what they need. Balancing want’s and needs is, to put it in simple terms hard, but completely giving them up for someone else is close to impossible. Yet when an individual is put under compelling circumstances, there needs and wants intertwine giving them the ability to put their own interests aside and sacrifice themselves for others.

External customers are individuals or businesses who do not work for you but buy goods or services from you. As a manufacturer you may purchase your components parts from other companies and become their external customer. You then produce your product which you sell on to your own external customers. This can also apply to services, like hiring booking services as opposed to employing someone, you then become the bookkeepers external customer.

Customers are considered secondary users their goal is to make sure that an organization is profitable to insure that there can be a long term usage of the organization.

To quote Hamilton, ‘’Men are ambitious, vindictive and rapacious.’’ Human emotions have many different responses. From the moment humans were born, we wanted happiness and the ability to fulfill instant gratifications.

Frankfurt suggests that desiring something often relates to only a specific moment or something that benefits oneself. He uses the example of a person who has free time and decides

To want is to feel a need or a desire for; wish for. Many will do whatever it takes to somehow please the desires they can't control. Some wants are for selfish reasons and are only beneficial for the one who wishes them, but there can be wants for others too. They can be good or bad. To achieve the impatient needs you might have to disobey the rules, or defy the authority and law. Studies have been recorded to test people and their own personal wants, many of the results ended with them choosing the choice more so beneficial to them. Also in many occasions they chose the choice that would’ve normally been against the rules. In these cases someone is faced with a want that they should not be able to achieve because it's against their given

Every day we think about what we do and what others do, what’s right from wrong what we want and what others want we usually forget what we want for our self’s.

There is no word more human than “desire.” What makes the human spirit different from a base survival instinct is the desire of the individual for greater things. Desire has no implicit connotation. An oppressive dictator desires power in the same way that a virtuous person desires world peace. We judge others based on their actions, which in turn are driven by desires. Every moment we spend on Earth is defined by what we desire and how we strive for it.

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

We come into this world wanting things that are not ours, and things we do not deserve.

this information in our minds and create a file of wants, called our quality world. Reality therapy

These are biological needs which are the strongest. Since this is the basic level for human being to survive and search for satisfaction

* Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in different company like Tesco Bank, Lloyd Bank, HSBC and other company.

However, wants are just feelings; you must have capital (money) to turn those wants into demands.

A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.