Application of E-Business Strategy Creates Competitive Advantage for Airlines

Reduce and monitor air freights – Since these airlines are frequent flyers reducing the load on the aircraft. It would also improve the flying experience, especially through

Airlines are now able to expand their outreach directly to consumers through e-commerce. For example, airlines like Qantas are able to introduce ticketless travel through the use of technology (Thompson and Gamble, 2012).

Being able to assist customers in their travel needs puts American Airlines above the rest of the airlines in customer service. They train their staff to uphold the mission statement and manage customer expectations. With the competition in air travel, AA’s customer service skills would be considered a distinctive competence. This is proven by its number of repeat customers and rise in new customers.

September 11, 2001, was a horrific event that rocked the world and the way people viewed the safety of airline travel. The airline industry was hit the hardest after that day and it was uncertain if they could regain their customer’s

In many respects, by its very character the air transport industry has always been a global business. The progress of larger more efficient aircraft has contemplated that air travel is increasingly commonplace. More people have the chance to travel to more places than ever before. As an outcome of this, the traveling public's anticipation has been lifted. Thus the industry is becoming increasingly globalized and phrases such as seamless service and frequent flyer program have turn weapons in the fight to win passengers. American carriers, immediately shattered by the attacks on the World Trade Center and the Pentagon, are not the only ones affected. The dust was only just starting to settle on the wreckage when the knock-on effects were intimidating intolerable stress for other carriers already suffering from declining passenger numbers and rising fuel and other costs. Setting up direct marketing program helps Southwest airlines to take a more connected, and focused outlook. The customer feels in demand and this helps in building goodwill. There are numerous issues one has to deal with while founding something new and this was kept in mind Southwest airline’s investment decisions, the selling structure, policies, automation of the system, etc. To be ready to deal with them, a few new programs must be set up. For instance, customer-ranking action must be grown. The steps mentioned earlier must be carefully thought about and

When the internet surfaced it became even more successful. They were able to create a website called Travelocity.com which is also a leading online business-to-consumer travel website. It is considered a third-party website where customers are able to make reservations for hotel, flights, car rentals, cruises and other activities. However, when the airlines began to offer travel agents direct access to their computerized reservation systems, the airline industry was deregulated. It created price and service competition between the airlines on the same routes.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

In recent years, full service airlines are facing different challenges including the increasing competition, market shifts and the change of customer needs. This essay is to analysis the three main difficulties faced by full service airline and suggests some improvements.

The reason behind airline existence is their ability to transport people to different locations efficiently and safely while making profit. Airlines need a management information system that provides the necessary insights into the relationship between these three elements. Given their current situation, there are four factors that Qantas airline needs to

How ? ü  Built systems for external use by travel agents to search and book flights for customers ü  Established direct-to-consumer sales portals via the Internet. ü  The adoption of e-tickets Airlines' direct Web sites provided a number of services : —  The ability to purchase flights, which made them attractive destinations for travelers performing their own Web searches. —  These Web sites housed full flight schedules for the airline, real-time information on flight arrival/departure times, fleet information, and customer loyalty programs.

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

Electronic business (e-business), the use of Internet-based computing and communications to execute both front-end and back-end business processes – has emerge as a key enabler to drive supply chain integration. As an overarching business concept, e-business has received increasing attention from academics and practitioners alike. E-business solutions in general are seeking to enhance supply chain effectiveness and efficiency through the automation of business processes. The adoption of e-business can result in benefits such as higher transparency, reduced transaction, manufacturing and other cost, reduced

In turbulent market very competitive, rapidly changing customer demand major airlines rapidly and effectively respond to both. Growing airlines in the world market competition and profit margins are to survive. Malaysia Airlines to meet the priorities and preferences of their customers expect. It's better than your competitors to know and understand their customers means more. The highest level of management who have direct contact with customers from all employees in all areas of airline knowledge of the customer's strategic implementation, means. should implement true for airlines. Technology enhances convenience and carriers labor costs, inefficiencies and costs that have high amounts of fuel to be used by companies.

* First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need.