Application of Maslow's Hierachy in Needs

6339 Words Jan 26th, 2011 26 Pages
Is Maslow's Hierarchy of Needs a Valid Model of Motivation? by Melanie Colvin
Fangfang Rutland
May 8th, 2008

Table of Contents

I. Executive summary II. Introduction III. Maslow and Maslow's theory a. Biographical sketch b. Basic structure of Maslow's hierarchy of needs theory c. Inspiration for “Hierarchy of Needs” theory IV. Application of Maslow's theory a. Maslow's theory in business 1. Workplace management 2. Marketing b. Maslow's theory in psychotherapy c. Maslow's theory in the healthcare industry d. Maslow's theory in social science V. Theories derived from Maslow a. Motivation-Hygiene Theory b. Wilber VI. Empirical studies on Maslow's theory
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He was born in Brooklyn, New York in 1908. His parents were Russian-Jewish immigrants. Growing up in a non-Jewish neighborhood and not being close to his parents, Maslow spent his childhood in loneliness and misery (Hergenhahn, 2005). He grew up in libraries among books and without friends (Hall, 1968). Maslow's relationship with his mother was bitter (Hoffman, 1988). So, it is interesting that he got the motivation for his work in humanistic psychology from his hatred of his mother (Lowry, 1979). Maslow attended City College of New York and did research at Columbia University afterwards. From 1937 to 1951, Maslow was on the faculty of Brooklyn College. He taught at Bradeis University from 1951 to 1969 and then became a resident fellow at Laughlin Institute, Berkley, CA. In 1970, he died of a heart attack. Maslow's primary contribution to psychology is his “hierarchy of needs” theory.
Basic structure of Maslow's Hierarchy of Needs Theory Maslow's hierarchy of needs is a content theory of motivation. Content theories study the factors within the person or things that motivate people (Gibson, 1994). His hierarchy of needs model identified five basic human needs and then five need categories were constructed in an ascending hierarchical order according to their importance for survival and their power to motivate people. They are physiological needs, safety needs, love needs, esteem needs, and the need for self-actualization. The essential idea of