Application of Porter's Five Forces Model for Michelin

2072 Words8 Pages
Application of Porter's Five Forces Model for Michelin Running Head: Application of Porter's Five Forces Model Table of Contents Introduction1 Porter's 5 forces Model2 Bargaining Power of Suppliers3 Bargaining Power of Buyers3 Threat of Substitutes3 Rivalry4 Barriers to Entry4 Key Stakeholders4 Analysis of Porter's Forces for Michelin5 External Analysis: Opportunities7 Threats8 Bibliography9 Introduction Michelin is one of the largest Tyre Manufacturers in the world, based in France. The company is well-known for its innovation in Auto Mobile industry for the innovation in the products that it manufactures ( Østerud, 2010). The novelty in design such as the radial tire of Michelin helps in making it the best Tyre manufacturers in the world owing to decades of progress in the automotive industry. Regardless of the market and economic situations that prevail, Michelin has always been able to increase its net sales and profits along with reduced costs that it achieves through efficiency in processes and economies of scale which are a strong competitive edge for the company helping it become the market leader ( Ritter & Braun, 2005). Furthermore, the company constitutes of several brands that exist to cater several segments of the market. The several brands it owns include Uniroyal, Warrior, Kleber, Michelin and BFGoodrich ( Maddock, 2000). The paper that follows is a detailed analysis of the industry and market attractiveness for Michelin which is best

More about Application of Porter's Five Forces Model for Michelin

Open Document