Application of a Theoretical Framework Used in the Study of Organisational Culture to Conduct an Analysis of an Organisation’s Culture

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE Northumbria University B(A) in Business with International Management Culture and Organisation HR0372

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

Abstract
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Adler, N. J. & Gundersen, A. (2008), argued that culture is therefore    Something that is shared by all or almost all members of a given social group Something older members of a
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This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, and 2010. The company has also received

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

widespread criticism for its contractors ' labour, environmental, and business practices.
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(http://www.businessinsider.com/blackboard/apple, 2011) Culture Corporate According to www.businessinsider.com, Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the "1984" TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors. As the company has grown and been led by a series of chief executives, each with his own idea of what

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