Applying Virtue Ethics to Mattel Inc. Global Manufacturing Principles

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Abstract In this paper I will analyze the case study of Mattel Inc. and their Global Manufacturing Principles (GMP) and applying it to three different virtue ethics; fairness, honesty and justice. Then I will apply deontology, “always act in such a way that you can also will that the maxim of your action should become a universal law. Public concerns about worker exploitation and environmental degradation arose with the expansion of outsourcing and production in emerging economies where poverty, abundant labor, and need for job creation provided unprecedented opportunities for large multinational corporation (MNCs) to shift production from high-wage countries to low-wage countries. Starting with isolated complaints from…show more content…
Typically, children act without reasoning things out in the mature way that adults do (or can do); and they act much more out of immediate desires or passions rather than the rational desires that adults have Oaks (2012). In November 1997, Mattel announced the creation of a global code of conduct for its production facilities and contract manufacturers. Called the Global Manufacturing Principles (GMP), the code covered such issues as wages and hours, child labor, forced labor, discrimination, freedom of association, legal and ethical business practices, product safety and product quality, protection of the environment, and respect for local cultures, values, and traditions. This process led to the development of more than 200 specific standards. They define the compliance parameters for each principle and cover all aspects of manufacturing operations; environment health and safety standards; worker hiring and training; working conditions; working hours, performance bonuses, wages, and overtime; conditions in dormitories and recreational facilities; and non-job-related skill enhancement programs. The China document alone is 60 pages long. Similar compliance documents were prepared for 20 other countries where Mattel had operations. These documents are continuously revised in light of changes in local labor and environmental laws. Honesty A virtue such as honesty or generosity is not just a tendency to

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