Approach to Persuasion Essay example

In the most widely quoted and discussed model of presidential power, Richard Neustadt states that the power of the president lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. Although some may view the president as a powerful authority figure, the checks and balances established by the founders makes the president’s skills of persuasion crucial.

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Modes of persuasion are rhetorical appeals used in writing to persuade an audience (Worthington 58). The rhetoric appeals are divided into three categories; ethos, pathos and logos. Writers and speakers alike must have the ability to use the three appeals within a text to persuade a particular audience. Ethos refers to the author’s or writer’s credibility. The writer or the author has to establish his or her credibility for the audience to consider his or her views. Pathos is appealing through the audience’s emotions. As an author or speaker, it is important to create a certain sense of curiosity and imagination in the audience’s minds in order to have them identify with the speech’s or text sentiments. Logos is the most important of the three

Persuasion is used in many different ways. Writers use ethos, an appeal to character, logos, an appeal to logic, and pathos, an appeal to emotion. Anna Quindlen, the author of “Evan’s Two Moms,” uses pathos to get the audience to support equal rights marriage for same-sex couples.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

Ethos, pathos, and logos are ingredients in the recipe for persuasion. For example, I would not have usually watched any video claiming to be academic with cartoon-like characters. I watched the video because I trust our instructor to provide us with credible information, I feel as if our instructor has a vested interest in the academic success of us all, and the video was produced in a manner that made it easy to grasp its concepts. Ethos, pathos, and logos as I understand the terms. Once watching the video and deciding to read further text on the appeals of persuasion, I was able to deduce that these three specific items are used in our everyday lives just about everywhere. In television, ethos is used in my life particularly because I trust

Over the years, Aristotle’s elements of persuasion: ethos, pathos, and logos has been extensively used to analyze various speeches as well as other famous quotes. The elements can be used to appeal to a group of people to take a particular point of view or support a specific course. All the elements help in convincing the audience by creating sense of the speaker’s words. For instance, ethos appeals to the ethical mandates which convinces the audience about the credibility and character of the persuader. Pathos tends to create an emotional appeal by provoking the audiences’ human nature and compassion. Whereas logos creates a logical picture for the audience and outlines the reasons as to why the persuader took the stand.

“Big Brother is watching you” (Orwell 2). This quote is from the novel 1984 by George Orwell. In this book, the society is controlled by an all powerful government that capsizes the people’s brain so that there is no independent thought. Citizens are constantly being watched and monitored while all they can do is support them and pour out hate to the enemy thinking the party is always right. Hope comes to a man named Winston, the protagonist, a lone man who secretly opposes the manipulation of the mind. After the plot unravels, Winston begins to show his opposition against the party. The party controls everything in the society and puts everything the way they want it to be, endlessly reminding people that they

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

“Weight Loss: Health Risk Associated With Obesity.” WebMD. WebMD. 04 Jan. 2011. Web. 13 Dec. 2011.

The Art of Persuasion Used since the times of the ancient Greeks, the art of persuasion has

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].