Approaches to Visual Communication

809 Words3 Pages
In the world of communication, words are king. However, there are times when images trump words. Visuals can serve a function beyond embellishing a written document, leaflet, or brochure they can also communicate very key ideas. It is believed that the human brain picks up visual cues more directly than written ones (Mueller et al, 2011). This means that imagery should not be overlooked in planning an effective communication. For example, in order to grab someone's attention, clever visuals can help cut through advertising clutter and convey a product message quickly and efficiently. Similarly, some information such as complex statistics and trends are harder to explain in words. A simple graph or chart can illustrate a pattern immediately and clearly. Finally, for difficult subjects or social issues such as disease, mental illness, or violence prevention, visuals can evoke fear, empathy or embarrassment. They can make a topic more approachable and perhaps more suitable for younger audiences. In a society overflowing with ads, emails, billboards and other messaging "noise" every day, visuals prove to a be an immediate and creative means of garnering attention and getting across of number of different ideas efficiently. For this paper, I have chosen to take a closer look at approaches to visually communicating a very popular concept online education. Online education, or distance learning, rose sharply in the late 1990s. Today it is a convenient and common means of advancing
Open Document