Approaches to Visual Communication

Visual arguments can be very useful in terms of passing a message along to the public. Common examples of an advertisement would be seen on TV ads, possibly a poster, billboard, and commercials. An ad that caught my eye is a powerful image portraying verbal abuse. It shows a man screaming at a woman with a fist coming out of the man's mouth and punching the woman in the face. It basically relays the message of how verbal abuse is just as bad or hurtful as physical violence and abuse. This ad also attempts to target the emotion of the viewers. Her facial expression is key in this ad. There are no textual elements but the picture is strong enough to the point that texts is no longer needed. The ad does not put us in the situation but it shows us how verbal abuse can be extremely hurtful. Collingwood argues that other sentient beings are able to engage with art and get a sense of the ‘total imaginative experience’ that prompted it. Collingwood mentions that “There is a particular process of recognition that happens which, if the art has succeeded in communicating on more than a purely idiosyncratic level, leads to enhanced self-knowledge, and by extension an enhanced collective self-knowledge. Given the fundamental formulation of the artistic process, and especially given the unavoidable loss of intensity of feeling even for the artist, then clearly the engagement of the fellow sentient being is not one of the equivalence with that of the artist, but an imaginative engagement based on the stimulus to hand, be it poem, sound of tactile art.” (Swale.

Visual rhetoric plays a significant role in the modern-day world. Everyone and everything is in some way, shape, or form trying to convince everyone else to think how they think, or believe what they believe. This is achieved through numerous methods, such as: commercials, advertisements, television shows, and even political cartoons. While everyday television is a huge arena for visual rhetoric, the “Mecca” of advertisement would arguably be the commercials during the Super Bowl. If one were to watch the Super Bowl, particularly in 2015, they would likely remember the Budweiser campaign centered around a Labrador retriever puppy. This pathos-filled commercial contains all of the necessary aspects of visual

Scott McCloud’s graphic essay “Show & Tell” demonstrates how the relationship between pictures and words can be used to convey a message efficiently. By showing many visual examples of the different ways images and words can be used together, McCloud establishes that information is easier to interpret when paired with visual aid. By also pointing out that people are naturally inclined to show something visually as means of explaining, McCloud demonstrates his main point: the combination of words and images is very effective in conveying a message.

No matter who you are, no matter where are you from, the most things we saw is words and images. As the textbook says we always can found a certain way to share and find the information, such as Facebook, advertisements, photos, posters, cartoons, video and blog. The textbook says, “In each case, these text try to move us, convince us to buy something, shape our opinions, or make us laugh.” (Christine L. Alfano & Alyssa J. O’Brien 2) For me the most words and images I

Ryan, W. (2012). Visual literacy: Learning to see. San Diego, CA: Bridgepoint Education, Inc. [Electronic version]. Retrieved from https://content.ashford.edu/

“Some images [visual and multimedia] are so iconic that they become part of our cultural memory.” (Pg.326). Take, as an example, the ALS Ice Bucket Challenge video—an ingenious idea, a powerful visual argument that is spreading ALS awareness nationwide. For the past few weeks, social media have been shown videos of people pouring icy water on themselves for the ALS Association. If, before the video, the image of people throwing icy water on themselves was associated with summer games--or with the hot weather-- now the same image belongs to the ALS Association.

The graphics can be interpreted by all audiences. This type of argument is more effective than words because it indirectly is embedding the message from the graphics into the minds of the audience.

The use of visual texts has been expanding over time; they are located almost everywhere from the city streets to magazines. Visual texts have a persuasive role on how to make us think about what the visual text’s message is. The image, text, and design work together to make up a meaning of that visual text. Public service ads (PSA) are examples of visual texts, which can present a variety of subjects like drugs, diseases, sex, and environmental issues. Public service ads alert us of an issue through an image and by a couple of words in a creative way.

Effective graphics are extremely important to rely a message and to tell a story. However, what is considered as an effective graphic are up to individual presenters to define and consider. A graph that is considered to be an effective visual aid for presenter A may not be considered as an effective visual aid to presenter B. The categorical data, time-series data and spatial data visualizations will be the focus of this short paper.

Science World is a non-profit organization that provides facts of science for everyone to enjoy no matter the age. This Campaign uses transmedia to spark the interest of their audience and make them want to find information about this campaign. The different assets that it uses are mostly outdoor media like billboards, bus stations billboards, nature props and others. They use these methods to make you wonder and curious about them. They also use very peculiar yet interesting data that will catch people’s attention. The images and props they show help the viewers have a visual representation of the facts. According to Thermopylae Sciences + Technology (2014) “The human brain processes images, 60,000 times faster than text and 90 percent of information transmitted to the brain is visual.” This helps people understand the content that Science World is delivering. The goal is to inspire

Every visual should tell a story and in exercise 16.3, five visuals are presented originally designed to communicate specific information. From pie charts to infographics, the tools used to visually communicate can either effectively portray the desired information or can confuse their audience as to their message.

“Words without pictures can be vague and incomplete, incommunicative about important visual information and second that pictures without words can be vague and incomplete, lacking the focus, the

Distance learning (education) has become an integral part of the education process over the past few decades and is growing in popularity as technology advances.(Willis 1992) describes distance education (as) "the organizational framework andprocess of providing instruction at a distance. Distance education takes place when ateacher and student(s) are physically separated, and technology…(is) used to bridge theinstruction gap." (Coutts 1996). Furthermore, "distance learning activities are designedto fit the specific context for learning, the nature of the subject matter; intended learningoutcomes, needs and goals of the learner, the learner's environment and the instructional echnologies and methods." (American

Education is an important part of people’s lives; it will either make them or break them in the future depending on the careers they choose. Education is greatly diverse today in comparison to the 1950s because of advancements in teaching and other great inventions that provide easier techniques of teaching. One major issue that has been raised is distant learning courses and online education.

Online distant learning programs help make the easy connection of students in a program connect to the more accessible home environment in a simple way. Students are now given the option of getting their education and making their own schedules, without going through a second person in an easy more efficient way. Consequently, to succeed in online courses and programs the student must have good time management, a computer or laptop, and internet connection. Also online distant learning programs are subjectively done through monologue, not our dialogue; having been previously filmed and then posted on the internet stating course information, not caring about the viewers, or if the